Sam is active on twitter and uses Twitter to promote her blog. Sam also creates sponsored tweets for companies in relevant niches. Images and well-chosen hashtags increase Twitter engagement. Sam keeps tweets short enough to accommodate a link and a hashtag. When possible she aims to attach media such as an image, video or quiz.
She holds a Social Marketing certification from Hootsuite Academy. The certification training course and exam covered various aspects of Twitter management including profile optimization, advertising, content strategy, content creation, and other Twitter best practices.