Sam offers the following types of content:
* Blog posts
* Tutorials and "how to" articles
* Social media content like tweets, pin descriptions, Facebook status updates, or Instagram captions
* Web page copy
* Press releases
* Product descriptions for e-commerce
She specializes in creating easy-to-read, easy to skim, SEO-friendly web content.
Sam has always been interested in health and wellness. She believes that eating well, getting enough sleep, staying hydrated and being physically active are essential to good health. She also believes in the value of preventative medicine, stress relief, and effective alternative health methods. She writes about wellness on her active lifestyle blog and for a range of clients.
Fitness and dance are among Sam's favorite hobbies. She dabbles in a range of physical activities by season or throughout the year. Her favorite activities include dancing, swimming, walking, hiking, kettlebell training, golf, and gym workouts. She frequently writes about fitness on her fitness blog and for clients as a freelance writer.
Sam believes in community service. She spends time doing volunteer and pro bono work. She currently volunteers as a conflict mediator, as a not-for-profit board member, and on an international film festival planning committee.
Blogging, marketing, and social media are among Sam's top interests. She transformed her hobby into a content writing career. She studies to keep up with best practices in blogging, social media, SEO, internet communications, WordPress and inbound marketing. She maintains two blogs and contributes guest posts to other blogs. She also manages her own business social media accounts and writes social media content for clients.
Consumer information and product reviews are popular topics on Sam's blogs. Also, she is a top rated reviewer on Amazon and contributes to other retail review sites.
Clients commission Sam to write consumer-oriented content including:
* Product descriptions
* Consumer advice and shopping tips
* eBay shopping guides
* Product comparison and selection guides
* Made-in-the-USA and fair-trade gift guides
She creates business-to-consumer and consumer-to-consumer content in the following industries: Food, fitness, beauty, natural products, clothing and apparel, consumer electronics, and gift items.
Sam is well-versed in FTC regulations; major retail site terms and conditions; white hat SEO techniques; and social media policies. She loves to research and strives to give the consumer the best information to guide their decision.
In addition, Sam sometimes moonlights as a product beta tester and as a mystery shopper.
Sam regularly writes about personal branding, social media marketing, and other marketing methods. Previous work includes ghostwritten work and a bylined article series. The audience is primarily professionals and small-business owners.
Sam completed Hubspot's Inbound Certification. The course content contained an overview of inbound and attraction marketing. It touched on social media marketing, SEO, content creation, email marketing, customer service, automation basics, and integrating sales and marketing.
She writes and curates social media content for private clients and small marketing agencies. This is typically part of an inbound marketing strategy. Sam also holds Hootsuite's Social Marketing certification which covers a range of topics including social media optimization, strategy, content creation, evaluation, and social media advertising.
Sam's primary blog is an active lifestyle blog that features health related content. She has collaborated with The American Heart Association, Nordic Naturals, NBC television, university research groups, book publishers and others. She was selected to join three different fitness blogger ambassador programs that led to educational, networking, and trend spotting opportunities.
Sam's active lifestyle blog enjoys daily search engine traffic in the areas of fitness, wearable fitness tech, and home gym equipment. Sam participated in three fitness blogger ambassador programs and attended IDEA World's fitness convention. As a content writer, Sam regularly creates content for gyms, studios and fitness tech companies. She also assists small gyms, studios, and recreational schools with social media.
Sam's blog features food-related content. She develops recipes, reviews cookbooks and writes about meal and menu planning. She also frequently reviews food related products. She enjoys artisan coffee and new world wine.
Sam frequently reviews electronics, gadgets and personal tech on her blog. Also, she writes a weekly bylined tech news column for another site. As a content writer, she wrote several articles about wearable tech.
Sam covers beauty and style on her active lifestyle blog. Topics include skin care, sunscreen reviews, cosmetic reviews and hair care. Her beauty content enjoys organic search referrals and affiliate commission income. The top affiliate revenue products include a natural makeup line, an organic skin care line, and a healthier hair color line.
Sam's entertainment blog features books, games, television and video entertainment. Sponsored content includes promotional articles about mobile apps and games. The sample was created to promote a Kickstarter campaign.
Sam is active on twitter and uses Twitter to promote her blog. Sam also creates sponsored tweets for companies in relevant niches. Images and well-chosen hashtags increase Twitter engagement. Sam keeps tweets short enough to accommodate a link and a hashtag. When possible she aims to attach media such as an image, video or quiz.
She holds a Social Marketing certification from Hootsuite Academy. The certification training course and exam covered various aspects of Twitter management including profile optimization, advertising, content strategy, content creation, and other Twitter best practices.
With over five years as a blogger, Sam has extensive experience in all aspects of creating and maintaining a blog and blog posts. She has a 360-degree view of blogging that provides a holistic approach when writing articles and blog posts. The International Bloggers Association selected her for an "Award of Excellence in Writing & Design."
Since she started blogging, she wrote more than 600 blog posts including her personal projects, guest posts, and ghostwritten work for clients. The content takes different forms depending on the ideal audience persona and purpose including:
- Magazine style tips articles
- Interviews with authors, influencers, or celebrities
- Personal essays
- Product reviews
- Shopping guides, gift guides, and product comparison guides
- Curated roundups
- List style posts or listicles
- Brand sponsored advertorials or native advertising copy
She started her blogging journey as a volunteer for a local international film festival. She started the festival’s blog and social media accounts resulting in good media coverage and a few sold out screenings. This experience inspired her to launch her active lifestyle blog covering food, fitness, style, beauty, wearable tech, and fitness tech. She built her blog's traffic from zero through white hat SEO, mailing list building, effective content strategy, and social media marketing and engagement. She also maintains a smaller book and entertainment blog.
Blogging in three niches allowed her to explore all aspects including:
- Content strategy
- Keyword research
- Blog formatting
- Basic photography and light design
- Affiliate marketing
- Content marketing
- Social media optimization
- FTC disclosure guidelines relating to influencer marketing
- Managing reader giveaway promotions
Sam also guests posts on other blogs including a food and technology blog, a business marketing blog and an entrepreneur blog. She also manages and edits Wordpress blogs for private clients including a youth STEM education program and a boutique content marketing agency.
Sam loves the blogging world because she learns something new every day. She devotes time each week to learning about content marketing, copywriting, and social media. She attends a blogging convention each year since she started blogging. At these conventions, she immerses herself in latest developments in blogging, content creation, and social media trends.
Sam frequently features product reviews on her blogs. The reviews feature a short product description. In addition, Sam writes e-commerce product descriptions and meta descriptions for private clients. The goal is clear descriptions that help the reader visualize the product and benefits.
As a blogger, Sam writes Facebook posts to promote her site. As a social media influencer, she writes sponsored posts to share brands and products with her Facebook page fans and readers. Sam also offers social media writing, curation, and scheduling services. Sam frequently writes posts for clients to post on their own pages to promote their content, increase engagement or advertise their product.
She holds a Social Marketing certification from Hootsuite Academy. The certification training course and exam covered various aspects of Facebook management including profile optimization, advertising, content strategy, content creation, policies, and other best practices.