Employment/ Human Resources
Health & Beauty
Local Attractions & Events
Kristin is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She's a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she's always seeking opportunities to learn from life's experiences and her clients' assignments.
Kristin studied business at the University of Cincinnati. While pursuing her Bachelor of Business Administration, her curiosities led her to a multi-faceted concentration, with focuses in Marketing, Management, International Business, and German. During her time in school, she participated in three study abroad programs, allowing her to broaden her horizons and procure a greater appreciation for the world and people around her.
Armed with a degree in marketing and thousands of digital marketing articles, blogs, and web pages under her belt, Kristin's become quite savvy at the art of SEO and SEM explanations.
Kristin's worked with a number of digital marketing agencies, content marketers, and SMBs over the years. She's aware that the only constant in this field is change and she's ready to read up on the latest Google algorithm updates and best practices as soon as they roll out.
Kristin has written thousands content articles approved through various online platforms. She seeks opportunities to build relationships with her clients while highlighting the exceptional value that each company provides to its community. She understands people well, which is a skill her clients find useful in the sales and marketing realms of business.
Kristin's marketing work has included the following aspects:
â€¢ Inbound marketing strategies
â€¢ Experiential marketing
â€¢ Creation of buyer personas
â€¢ Marketing collateral (newsletters, web content, promotional products)
As a partner of her clients' companies, Kristin proudly takes on the content needs of businesses, both large and small. Armed with a Bachelor of Business Administration and real-world management experience, Kristin works with her clients to produce quality content ranging from general business elements to specific content focused on marketing, human resources, finance, accounting, compliance, and more.
As a woman herself, Kristin knows how to speak to the female audience in a way that resonates with readers. Whether it's a fun and quirky take on the way ladies embrace the world, a how-to tidbit, or an authoritative look at the things women are accomplishing in workplaces and their personal lives, Kristin will happily tackle assignments that are targeted at women.
Career-related subjects are some of Kristin's favorite assignments. Throughout her own career, she has focused on learning how to be a great leader, and the many triumphs and tribulations she's experienced in the workplace have given her an excellent foundation for job-related writing assignments. She considers herself an authority figure on this topic.
Kristin offers clients a full-range of expertise in terms of career subjects, including (but not limited to) the following:
â€¢ Employee Engagement
â€¢ Leadership & Management
â€¢ Human Resources Best Practices
â€¢ Hiring & Development
â€¢ Interviewing Skills
â€¢ Job Search Skills
â€¢ Resume & Cover Letter Tips
â€¢ Proper Follow-Up Techniques
As a diligent researcher, Kristin is capable of producing articles that provide substantial amounts of area-specific data so home buyers and sellers view her clients as foremost authorities in their regions.
She also understands that many people are interested in more than numbers and data when they're entering the real estate market. Kristin enjoys writing about local events and establishments that highlight the great attributes of their areas. When real estate professionals spotlight area activities and venues, they're more likely to benefit from SEO best practices, thus driving greater amounts of traffic to their sites.
As a Contract Compliance Manager, Kristin was responsible for the interpretation and application of thousands of legal agreements as they related to her company's audit process. Kristin currently holds the position of Client Relations Manager, a role in which she helps her clients understand how to interpret their contracts to ensure their monthly accounting functions are properly addressed.
As a writer, Kristin's ability to translate complex information into everyday language has benefited her clients greatly. She enjoys working for attorneys who are trying to address a wide audience of potential clients, as her skills allow her to easily breakdown communication barriers in a way which meets strict legal marketing regulations and standards.
Life is beautiful, and Kristin loves being given the opportunity to highlight the elements that make people special. She views each beauty-related project as an opportunity to learn about something she may not have known before, and as she deepens her own knowledge, she creates captivating content her clients' readers will find useful.
Kristin's contributions to the beauty industry have included hair, makeup, skincare, and overall health and wellness articles. She has also worked with dermatologists and other medical professionals whose practices are focuses on helping their patients look and feel their best each day.
Kristin has written thousands of blog posts, each of which her clients were happy to post as their very own. She has a unique writing style, which has been described as fluid and easy-to-read by even the most complicated of clients. Her narrative is diverse, offering a range of fun and friendly to serious and newsworthy. Each piece she creates is unique, and her ultimate goal is that each of her clients will love her pieces as their own.
Kristin is capable of writing in first-, second-, or third-person narratives. Depending on her clients' needs, she can readily adjust her voice to create compelling content that appropriately addresses the target audience.
Kristin enjoys writing newsletter content. In her professional career, Kristin has often been tasked with liaising between many different departments and colleagues. She excels at sharing knowledge to people in the manner in which they're most likely to understand. As such, she feels quite at home writing newsletters whereby the intent is to reach a wide audience with different interests, all in a page or two. She finds this to be an exciting challenge. She loves seeing the finished product and receiving feedback from the multiple types of audience members who viewed the information.
Kristin appreciates the challenge of writing informative, engaging articles that captivate the attention of her clients' audiences. She writes monthly articles related to regulatory compliance in the financial services sector. She has also created many articles about marketing, human resources (including best practices, leadership versus management, and employee engagement), and various retail assignments.
She understands the importance of being insightful and providing interesting content. Kristin is exceptional at providing a new voice to subject matter that could otherwise sound overused, and she delights in pleasing her clients with fresh content that will keep their readers coming back for more.
Kristin has worked on a number of projects in which mobile content was the main focus. She understands the specific challenges involved with creating captivating content that's intended for smaller screens. She exerts a special finesse to ensure that her points are clear and concise, adhering to the idea notion that people who consume information via mobile devices are typically shorter on time and attention span than their counterparts who get their information using traditional desktops or laptops.
Kristin has worked with a number of firms to produce written explanations of infographics, which later appeared on brochures and marketing collateral. She has composed brochure content from blank canvasses; she has also helped her clients tweak their existing messages and marketing materials so they're more effectively focused on the various target audiences.