Craig has developed writing and marketing expertise over years of study, practice, and applied analytics. He earned an MBA with a concentration in Marketing from Dartmouth's Tuck School of Business. He then joined Bell Atlantic (Verizon) in a B2B marketing capacity where he was involved with product launches, writing brochures, and delivering sales training. He then went to Access Intelligence, a provider of business intelligence and integrated marketing solutions.
Craig seeks copywriting assignments with technology companies competing in the equipment, software, or services sectors. More broadly, he has the skills to write for companies that market a complex product or service in a B2B or B2C market. In these environments, Craig can tap into writing capabilities refined through his work as a consultant and account manager to some of the most prominent technology marketing organizations, including Cisco, Microsoft, and Siemens. As a consultant and advisor, Craig has produced a range of written output designed to aid in marketing decision-making. These outputs have included market, competitive, and forecast analyses.
As an Account Manager, he was self-sufficient for his sales materials which included sales presentations, email campaign copy, and customized program brochures. When bidding for consulting projects, which ranged from $10K to $100K, a succinct and well-constructed proposal letter was a must. As a result of these experiences, Craig is comfortable writing under pressure and with high expectations for delivery.
Written communication has always been central to Craig's professional responsibilities. He uses words to elucidate and fortify. He produces persuasive prose on demand.