Lynn assists clients with their web copy or writes the copy based on the information provided. Web copy is unique because readers tend to skim, and the points must be clear. Lynn helps clients determine who their ideal prospect is and what those prospects need, then creates copy that addresses those points. She guides her clients to think beyond features and explain the benefits, keeping the focus on how the product or service solves their prospect's problem or meets their needs.
Once the copy is written, she uses headings (H1, H2, H3) and bullet points where necessary to enhance the SEO and readability. She determines a focus keyword or phrase for the page, and incorporates it the ideal number of times and locations to increase SEO success. She also crafts a title and meta description, with the focus keyword or phrase, that will encourage searchers to click through, and ensure the copy has an appropriate readability level and is the best length for the purpose.