SEO Article Writing
Landing Page Writing
Manual & Guide Writing
eCommerce, Pet Care, Content Marketing, Digital Marketing, SEO, Veterinary Medicine, Real Estate, Parenting, Relationships
Led a 6-person copywriting team in the crafting of concise and converting copy for new product additions to the Chewy site. Created and supervised an initiative to update product copy in order to improve customer experience and increase site sales. Launched site-wide copy voice consistency through the creation of a new writer onboarding manual and Chewy Style Guide.
* Spearheaded and managed product renaming project completion via remote OneSpace contractors.
* Initiated and chaired bi-weekly copywriter meetings to streamline description writing process.
* Reduced product copy queue from over 1,000 descriptions awaiting completion to under 20 items.
Worked as a freelance blogger with N2Q Consulting, a digital marketing firm. Crafted engaging and SEO-focused blog posts to inform and engage site visitors that were looking to increase their digital marketing reach.
Worked as web page copywriter and lead blogger with Lull.com, an online "mattress in a box" eCommerce company. Crafted engaging and SEO-focused content to draw unique search visitors to the Lull site. Created landing pages and sales copy to increase conversions.
Engaging and compelling blog posts for a number of industries and a wide variety of topics. Kept an eye on both SEO and providing helpful and factual info to readers.
Created new and updated product descriptions for Chewy.com and Amazon Consultant clients. Focused on providing key benefits to consumers, while ensuring that tone was conversational and easy-to-read.
Updated Home, About Us, and eCommerce Solutions web pages for Think Big Digital Marketing. Helped to increase sales conversions and improve customer engagement.