Over the years, Kristopher has created a number of direct mailing advertisements to solicit new clients. For each such project, Kristopher tailored the language, style, and vocabulary of the direct mailing to match the target audience. When drafting direct mailing to business enterprises, for example, Kristopher assumed a higher level of business sophistication, higher educational level, higher socioeconomic class, and larger vocabulary than would be used for targeting potential workers' compensation claims clients. He then drafted the direct mailing to match the likely business client. By considering these factors and drafting direct mailings to match these factors, my direct mailings brought in many new clients.