He thinks his experience and roots in Latin America have set the stage in understanding and connecting his work with the U.S. Hispanic market. Specifically, in acquiring a well-rounded vision and hands-on experience provides me with the knowledge and know-how to successfully connect with the hearts and minds of one culture, but with of all of the nuances, intricacies and acculturation levels that come with such a multifaceted ethnic group. The fact is that no matter the acculturation level of U.S. Hispanics, said market segment, for the most part, remains very loyal and regularly faithful to their roots. With that being said, it's not only about writing in-language; it's about writing in-culture that provides the essence to fully engage with the target audience. Break the limits, create new things.
History, Science, Literature, Movies, Food, Astronomy, Aviation, News and World Political situation
He started to study Marketing and Advertising at the end of 90's and got their associate degree in April 2001. But in 2012, he made their equivalence study for his bachelor's degree with was obtained in may 2013.Valid in USA.
He worked as a translator for different companies, checking and translating from English to Spanish Public Relations campaigns. One of the for a Federal government Agency to help latino people to understand better their rights about mortgages, Finance, Credit Cards,etc
An insurance company which urgently needs a new brand image, because it was often confused with other insurance companies. He proposed to create you an icon, a knight, a character associated with safety and security, which was not only well received by the market but managed to reinforce the image of the company as honorable, trustworthy and traditional.
He worked as a Creative Director in Public Relations on Government projects in Puerto Rico. - Elaborated 360° campaigns for Federal agencies; introduction of the new Health Card replacing Blue Shield/Blue Cross.
He worked on the launch of the Febreze brand in Mexico for Procter & Gamble, developing a very interesting concept idea for this Air freshener and odor remover . The product was performed as a ghost buster who caught and eliminated odors from your home and offices.