Kevin W
Writer #12850
Joined 12/11/2015
6 Star Rating
100% Success
4,322 Projects
21 Endorsements
2 Elite Skills
Kevin W. has been a writer and editor for three decades. With more than 30 years of experience as a writer, editor and reporter, he has written for a range of media.

His work has been published in newspapers, magazines, websites and blogs. He has worked in public affairs, writing and pitching press releases. He has served as a copywriter and editor, resume writer, social media strategist, webpage designer, business consultant, and leadership coach.

He has extensive experience writing about technology, digital transformation, commercial small businesses, product descriptions, travel, health care, higher education, fundraising, crowdfunding, diversity and inclusion, human resources and leadership. As a former business journalist, he is adept at writing about complex financial topics, including banking, finance, investments, private equity, IPO and small businesses.

He has written a range of styles: content writing, SEO optimization, blogs, white papers, press releases, newsletters, press kits, business reports, web landing pages, brochures, newsletters, web copy, Twitter, Facebook, fundraising letters, and newspaper and magazine articles.

As a freelance writer, Kevin focuses on delivering clean and crisp copy for a variety of media.
Blog Post
Web Page
Product Description
Email Copy
3 More


Technology, COVID-19, remote work, work from home, digitalization, Internet of Things, business leadership, finance, commercial products, product descriptions, higher education, marketing, fund-raising, SaaS, AP style, higher education, e-learning, webinars, news and magazine articles, blog posts, advertising brochures, advertorials, scripts, leadership coaching, human resources, employee training, sports writing, editing, social media, landing pages, solicitation letters, fundraising appeals, crowdfunding


Technology, innovation, IoT, managed services, entrepreneurship, leadership development, HR, baseball, pop culture, science fiction, music


Bowdoin College

Kevin earned a dual degree at Bowdoin, one of the top liberal-arts colleges in the country. While there, he served as editor of the campus newspaper, the Bowdoin Orient, and chair of the student association's organization funding committee.

Carnegie Mellon University

Earned a 4.0 in graduate-level course.

University of Rochester, Warner Graduate School of Education

Completed yearlong course in leadership coaching with an emphasis on diversity and inclusion


839 Projects Completed

Whether it's planning and strategy, software integration, sales and marketing strategies, or white papers on complex topics, trust Kevin W. to deliver the results you need. With decades of experience writing about business topics -- from investing to marketing to technology -- Kevin has a keen ability to help readers make sense of complex issues.


634 Projects Completed

Kevin writes extensively about technology topics, including cloud, managed services, business continuity, digitalization, SaaS, the Internet of Things, CRM, business intelligence, ERP, space exploration, innovation and entrepreneurship.


388 Projects Completed

As a former sportswriter and editor, Kevin W. has written athlete features, team profiles, capsules, awards copy, press releases, and analysis in high school, college and professional settings for sports including football, soccer, field hockey, cross country., indoor and outdoor track and field, basketball, hockey, lacrosse, baseball and softball.


108 Projects Completed

Kevin W. has written about complex legal issues for decades. He has written about trademark and copyright law, criminal and civil issues and bankruptcy. He has also written articles, blogs and white papers about the impact of legal rulings, new laws and regulations on industries and individuals.


106 Projects Completed

Kevin W. has written blogs, articles and thought pieces about the banking industry. As a former business editor, he understands the complex issues related to commercial, private and personal banking services, including loan programs, savings, retirement planning, mortgage origination, small business financing and regulation.


57 Projects Completed

Kevin W. has written e-learning scripts, landing pages, emails, reports, feature and trend articles, websites, brochures, award citations, speeches and other written remarks, program analyses, advertising, solicitation emails, case statements and donor profiles.

Human Resources

9 Projects Completed

Kevin W. has written for an e-learning company providing scripts for human resources in compensation, difficult conversations, terminating employees, bad attitudes and exit interviews.

Blog Post

1,236 Projects Completed

Kevin W. has written blog posts in technology, entrepreneurship, finance, manufacturing, food and beverage, leadership, HR, sports, education, and nutrition. He creates posts that pop, with a keen understanding of SEO. He takes the time to learn the tone and style of the client's blog and reflect both in his writing style.


391 Projects Completed

Kevin W. has written catalog copy for a broad range of industries including clothing, sportswear, housewares, exercise equipment, skincare products and sports equipment for commercial websites and online auction sites. He is skilled at providing compelling descriptions that entice readers to consider a purchase.


333 Projects Completed

Kevin W. has written articles for publication for more than 30 years. He is fluent with AP and Chicago styles and provides a clear, crisp writing style with language that brings a story to life.

Web Page

156 Projects Completed

Kevin W. has written copy for a range of media: print, web, mobile, email, social media. He has written for newspapers, magazines, websites, educational clients, nutrition companies, blogs, and academic clients.

Email Copy

35 Projects Completed

Kevin W. has written email copy for sales, events, new hires, and lead generation. His words sing off the page and compel action, whether clicking through to a web page, making a donation, or asking for more information. He understands that different styles are needed for different audience types. An experienced fundraiser, he is particularly skilled at sales, marketing and fundraising emails.

Product Description

30 Projects Completed

Kevin W. has written product descriptions for a range of commercial and retail products, including for sports retailers, Amazon resellers, professional services providers, attorneys, contractors, intimate products and consumer goods. His work compels buyers to add items to shopping carts and complete purchases.

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