Technology, digitalization, Internet of Things, business leadership, finance, commercial products, product descriptions, higher education, marketing, fund-raising, SaaS, AP style, higher education, e-learning, webinars, news and magazine articles, blog posts, advertising brochures, advertorials, scripts, leadership coaching, human resources, employee training, sports writing, editing, social media, landing pages, solicitation letters, fundraising appeals, crowdfunding
Baseball, pop culture, science fiction, classical and a cappella music
Kevin earned a dual degree at Bowdoin, one of the top liberal-arts colleges in the country. While there, he served as editor of the campus newspaper, the Bowdoin Orient, and chair of the student association's organization funding committee.
Earned a 4.0 in graduate-level course.
Completed yearlong course in leadership coaching with an emphasis on diversity and inclusion
Whether it's planning and strategy, software integration, sales and marketing strategies, or white papers on complex topics, trust Kevin W. to deliver the results you need. With decades of experience writing about business topics -- from investing to marketing to technology -- Kevin has keen ability to help readers make sense of complex issues.
Kevin writes extensively about technology topics, including digitalization, SaaS, the Internet of Things, CRM, business intelligence, ERP, space exploration, innovation and entrepreneurship.
As a former sportswriter and editor, Kevin W. has written athlete features, team profiles, capsules, awards copy, press releases, and analysis in high school, college and professional settings for sports including football, soccer, field hockey, cross country., indoor and outdoor track and field, basketball, hockey, lacrosse, baseball and softball.
Kevin W. has written about complex legal issues for decades. He has written about trademark and copyright law, criminal and civil issues and bankruptcy. He has also written articles, blogs and white papers about the impact of legal rulings, new laws and regulations on industries and individuals.
Kevin W. has written blogs, articles and thought pieces about the banking industry. As a former business editor, he understands the complex issues related to commercial, private and personal banking services, including loan programs, savings, retirement planning, mortgage origination, small business financing and regulation.
Kevin W. has written e-learning scripts, landing pages, emails, reports, feature and trend articles, websites, brochures, award citations, speeches and other written remarks, program analyses, advertising, solicitation emails, case statements and donor profiles.
Kevin W. has written blog posts in sports, education, and nutrition. He creates posts that pop, with a keen understanding of Search Engine Optimization. He takes the time to learn the tone and style of the client's blog and reflect both in his writing style.
Kevin W. has written catalog copy for a broad range of industries including clothing, sportswear, housewares, exercise equipment, skin care products and sports equipment for commercial websites and online auction sites. He is skilled at providing compelling descriptions that entice readers to consider a purchase.
Kevin W. has written articles for publication for more than 30 years. He is fluent with AP and Chicago styles and provides a clear, crisp writing style with language that brings a story to life.
Kevin W. has written copy for a range of media: print, web, mobile, email, social media. He has written for newspapers, magazines, websites, educational clients, nutrition companies, blogs, and academic clients.
Kevin W. has written product descriptions for a range of commercial and retail products, including for sports retailers, Amazon resellers, professional services providers, attorneys, contractors, intimate products and consumer goods. His work compels buyers to add items to shopping carts and complete purchases.
Kevin W. has written email copy for sales, events, new hires, and lead generation. His words sing off the page and compel action, whether clicking through to a web page, making a donation, or asking for more information. He understands that different styles are needed for different audience types. An experienced fundraiser, he is particularly skilled at sales, marketing and fundraising emails.