She works with a full range of clients; the writing content is reflective of today's issues. The content is descriptive - "why, why not and how to" content to catch the attention of the reader and keep it. She’s been ghosting for over five years with a byline over the past seven years for online sites about science, business, culinary and products. Combined with hands on knowledge and experience she understands the value of current information for reading audiences.
Assortment of topics include:
• Legal – Personal, Business
• Health – Healthcare, Medical Services, Healthy Lifestyles
• Finance – Investment, Capital, Business, Taxes
• Construction - Commercial, Residential, Home Improvement, Renovations
• Real Estate - Buying, Selling, Market Projections
Other interests include:
• Gardening, cooking and history
Her blog content for real estate involves data research and community information for the purpose of providing information to the interested buyer and seller,helping with the decisions of selecting a home. The content is driven by the client’s demographics on prospect buyers,sellers and the current and future market trends. She makes good use of SEO techniques, related links and online connections, incorporating them within the article when requested.
She writes about bank funding requirements with elements of building business credit, investing for both business capital and personal investment interests. The goal is to provide a simple how to guide for small businesses, start ups, emerging and growing. As a seasoned business executive she's worked in the international business environment with an interest in currency conversion related to services and product.
She writes informative content on law pertaining to business and private circumstances, helping the reader to understand the consequences based on actions. Subject matters include personal injury, family law and business aspects protecting intellectual properties and trademark, management buy outs, financial successions and strategies, business and labor requirements.
Recent projects to health care include the handling of data analytics as part of management and treatment decisions. Other industry topics related to public health care include HIPAA requirements of health services, medical practices and selling a medical practice. There's a personalized segment when it comes to health conditions base on demographics; children, men,women and elders-this content is based on informational facts and research projects, causes and effects associated with selected lifestyles.
During her early career, she held a management position with Corporate Facilities, responsible for tenant improvement (TI) and company logistics from conception to completion. Duties included project reviews, design approvals and site inspections. She worked directly with various trades, contract review and project bidding, depending on the scope of the project. The projects involved include government facilities, commercial structures and residential homes. Today, she has written content for site development, project erection and renovations supporting LEED efforts, methods of MEP and D-I-Y articles.
She understands the elements needed to do business within the industry for small, entrepreneurship and maturing business. Her coverage of subject matter relates to regulations and guidelines covering operational functions, bank funding requirements and business investment interests. As a seasoned business executive she worked in the both domestic and international business environments for government and commercial market segments.
She writes content on a variety of subjects, pertaining to client specifics, industry related, research and informative studies, including "how to" for mass market and social media. The goal is to become an reliable resource, a trusted brand converting to sales building repeat customers.
Her written articles are directed to the reader, capturing the reader's interest to continue reading for more information in making a decision. From the client's perspective, her goal is the artful use of key words fitting into the content as value added for increasing traffic as well as catching the reader’s eye to click and open.
She's written content for all types of businesses marketing products and services. Her focus is to write content that's unique to the page, client and the target audience. Basically, the content provides information about the company and its knowledge, it also describes what sets them a part from the competition.