Over the course of his career, Brad has offered his abilities as a writer in a broad spectrum of different contexts and applications. On a daily basis, he draws from a versatility in form and content that allows him to work effectively within different roles and virtually any industry. His clients benefit as much as he does, gaining not only the highest-caliber, results-driven writer available, but an expert in virtually all creative fields. Art, architecture, real estate, city planning, literary criticism, non-profit sector, fashion, tech industry, and finance are just a few areas he has researched and written about.

Today, he earns his living primarily as a content specialist, working with a variety of creative businesses and individuals to produce targeted blog posts, website copy, newsletters, press releases, product descriptions, and short essays. He also puts his education in visual art to use, working as a fundraiser and developmental consultant for individual artists in Milwaukee, Chicago, Los Angeles, San Fransisco, Houston, and other major cultural centers. For these clients, he researches and writes grant applications, produces professional documents, and guides personal growth through self-reflective writing processes.

What each of these pursuits have in common is their focus on the core identity of the client, to produce relatable content that will achieve their goal. Whether marketing himself as a writer or consultant, his approach always places the production of fresh and original writing at the core.

When not earning money, Brad spends his time developing his blog and network of social media outlets, which he calls 'Palliate'. Focusing on the intersection between art, culture, politics, and community, Palliate puts the Midwest's artists and creative professionals at center stage by offering thoughtful criticism and wide-reaching cultural analysis, for nearly two years. Always poignant, often funny, and sometimes irreverent, Palliate takes a different approach to writing than in Brad's more lucrative professional pursuits.