Throughout her freelancing career, Kathleen has written for professionals in the real estate industry. She wrote for two target audiences that included both realtors and home buyers and sellers.
Her most recent area of concentration is the tech industry where she has written about technologies including Microsoft Dynamics, cybersecurity SaaS, the cloud, Data Mesh, and UCaaS, among others.
Kathleen intersperses work in her areas of specialty with a wide variety of topics. She has written for an online drag-and-drop design business, customized garage companies, refinancing firms, appraisal services, mortgage companies, and many more.
Kathleen loves to write. In her spare time, she is a voracious reader who enjoys traveling the world with fiction, mostly mysteries, crime, and thrillers.
She is a life-long equestrian and is attracted to the peace and sometimes the excitement of trail riding the Georgia hills on her horse with her dog running behind.
Kathleen A. graduated cum laude with a business major and a marketing minor.
Real estate is a fascinating industry. When she first started working with small businesses, Kathleen's curiosity about the real estate industry peaked. The state of sales and marketing beliefs among real estate brokers and agents motivated her to provide services to the real estate industry.
Her goal was to bring solid marketing concepts to the real estate professional. Along the way, she has developed an overall understanding of residential and commercial real estate sales and marketing, how the real estate market works, financing issues and more.
Kathleen has written for real estate professionals for over 10 years. A large part of the work she completed over that time was geared toward consumers, and addressed a wide variety of home living topics. Kathleen writes interesting and informative content in the Home Living space, and seamlessly integrates keyword phrases as needed.
Kathleen has held two management positions in the healthcare industry. One position provided understanding of the industry from the health care insurance provider's perspective, and the other immersed her in the issues facing doctors and hospitals.
Kathleen brings a depth of understanding to the task of writing on healthcare issues. With her experience in the industry, and her well-honed research and writing skills, Kathleen excels when writing on healthcare issues.
Kathleen's business writing has covered a wide range of projects. She is skilled at writing web content that can help a business attract the right Internet visitors, and then tantalize them with a well-placed call to action. Press releases are one of Kathleen's favorites -- she loves the challenge of writing a release that grabs attention, even if the topic of the release isn't going to end up on the evening news.
Kathleen is skilled at interviewing subject matter experts to write a newsletter or article. The questions she asks serve to provide the type of in-depth information that businesses look for. And, her ability to quickly absorb and organize information on a variety of topics allows her to maintain the voice of the individuals she interviews. That tends to result in comments such as, "That's exactly what I wanted to say; it just sounds a whole lot better now."
Kathleen has focused on working with tech companies over the past 10 years. She uses her technical knowledge, research skills, interview skills, and writing skills to delight her customers.
She knows that many technology decision-makers aren't the real technical experts in their companies. Therefore, she has developed a skill for turning highly technical information into easy-to-understand content that is targeted at decision-makers without alienating the technical expert.
She has written blog posts, white papers, eBooks, case studies, information sheets, and other marketing documents for her tech clients.
Kathleen's clients include the following types of companies: SaaS, MSPs, telecommunications companies, cloud providers, cybersecurity firms, and more.
Kathleen combines writing skills with an in-depth understanding of SEO to produce blog posts that are well-researched, reader-focused, and structured to improve the SEO of the website.
She focuses on a number of issues that combine to make a good blog post, including proper placement of keyword phrases, short paragraphs, subtitles, bullet lists, and more.
Kathleen is highly skilled at doing Internet research to find the right information for the piece. She is also very careful to ensure that all of her blog posts are totally unique. Original content is important to get the attention of search engines and to avoid plagiarism. Besides being illegal, plagiarism is a problem because no one wants to read a rehash of posts or articles they can find elsewhere online.
Kathleen has been very involved in writing effective web pages for a number of years. She understands the type of layout that works best to make online content easy to read. Her in-depth knowledge of SEO allows her to craft web pages that support the SEO plan for each website. She is very skilled at researching a complex topic and producing content that communicates the right message while being easy to understand. The sample below falls into this category.
Many web pages are intended to motivate the reader to action. After learning about the audience for the website and the objective of the site owner, Kathleen writes copy that communicates clearly and includes appropriate calls to action.
Email marketing campaigns can be effective if they are sent to opt-in mailing lists that are segmented to group contacts with similar interests together. It’s also more effective if you can personalize the emails with the contacts’ name and other identifying information.
Kathleen has written email campaigns to accomplish different goals. For example, an email campaign can promote white paper, eBook, and blog posts. They can also be helpful to make new product or service announcements and webinar announcements, and reinforce those announcements with a series of emails.
She writes emails that are tailored to the audience, have attention-grabbing subject lines, are short and to the point, and include strong calls to action.
The terms white papers and eBooks are often used interchangeably by Kathleen's clients.
The difference is that white books are intended to be more formally structured and the objective is to highlight products and/or services provided by the client.
In general, a white paper includes an introduction, a statement of the problem being faced by the customers and prospect, the solution proposed by the client, the benefits the solution provides, and a call to action.
Kathleen is adept at preparing formal white papers, using her storytelling skills and knowledge of the format.
An eBook is a document that educates the reader about a particular topic. It is sometimes called a white paper by Kathleen's clients, but there is a difference. A white paper is used to promote products and services. An eBook is more purely educational, although a call to action is always a good idea.
Kathleen is skilled at researching a topic or interviewing Subject Matter Experts in the client organization to prepare eBooks that help prospects and clients wade through the overwhelming amount of information that bombards them when they're trying to make a buying decision.
Kathleen has written both internal and external company newsletters. In order to write an effective newsletter, Kathleen combines her understanding of the business environment with an ability to put herself in the shoes of the readers of the newsletter. She helps her clients take company information and turn it into interesting articles that illustrate value to customers and motivate employees.
A typical case study for Kathleen starts with interviewing a client's customer about their experience working with the client.
She is adept at making the case study highlight her client's capabilities without making the customer sound like they don't know what they're doing. Kathleen uses a format that is typical of case studies, starting with an Introduction, a description of the Problem the customer was experiencing, the Solution offered by her client, and the Result of their working together.
Wherever possible, Kathleen digs to find quantifiable results, but even if those don't exist, she is skilled at describing results that have made a difference to the customer.