LeAndra has worked as a marketer for the past three years, first in the forest products industry and then in an agency setting. She has
written several blogs and authored a few white papers and eBooks on various aspects of marketing. Her primary focus is on digital, content, and inbound marketing concepts.
LeAndra enjoys writing about food nearly as much as she loves cooking and baking. She keeps up a personal food blog in her spare time where she writes about recipes, local restaurants, and breweries.
While pursuing a business degree, LeAndra found it interesting that the curriculum included not one, but two, business writing classes. After working in the corporate world and coming across her share of poorly organized, jargon-filled communications, she gets it. In a 24/7 world of information where the buyer is in the driver's seat, businesses that are able to speak their customers' language are simply better positioned for success.
In an increasingly noisy online environment, a blog needs to be more than words on a page. LeAndra is well-versed in writing informative content readers find valuable and entertaining.