Embarking on a professional path described as anything but linear, LeAndra spent a few years working as a hospice social worker before joining the for-profit business world. When she landed her first job as an associate writer and editor, she spent her days writing a variety of content to meet the needs of clients across a wide array of industries.
The bulk of her work was destined for the web and took on the form of blog posts and informational articles, although she also composed press releases, professional statements, and sales emails. LeAndra has also edited numerous sales proposals and technical resource studies for the wood-to-bioenergy sector. Currently working by day as a marketer, she continues to write blog posts as well as eBooks, landing page copy, calls-to-action, and social media messages.
Regardless of what she writes on any given day, LeAndra tailors her writing style and tone to resonate with the target audience. Not a fan of passive voice, she prefers to write in a clear and concise fashion to communicate a point with minimal fluff. While it is unlikely LeAndra will write the next great American novel, she will craft a killer communication for your business.