Do you need compelling content that will drive traffic to your site on an ongoing basis? Repeat traffic in the content business means dollars in your pocket. Find out how your great ideas can become viral and make people take action.
Watching her two uber-flexible daughters contort themselves into directions that just don't seem natural. She also enjoys reading, planning, learning and starting new projects.
Myca began her college years as a University Scholar, an elite group of students within the UTM community.
Myca completed her business degree with a 3.8 average.
Myca attained her M.B.A. while working full time and raising two small children. She is proud to have maintained a 3.85 GPA throughout the process.
Tech writing requires a deep understanding of people, process and technology--and without this combination your writing will either not appeal to highly-technical and knowledgeable individuals, or will be completely over the head of those who are dabbling in a specific tech. Crafting the right combination of knowledge and experience together can be challenging, but you'll find that this intersection is where Myca excels.
Need to sell your automotive services in the United Arab Emirate? Then Myca's your gal! Check out a sample of her automotive work.
There are some types of writing that defy classification, and those would be part of the broad "Other" category. Her extensive writing experience in this category includes writing hundreds of 300-word product group descriptions for Amazon, writing for funeral homes, and even national online tutoring companies.
Travel industry writing can be fun and fascinating - giving you an opportunity to share a window into a part of the world that someone may never see any other way. Finding ways to approach this content and bring it back to something the reader can relate to requires technique and empathy.
Writing about information that women care about takes a special skill - empathy, engagement and finding a way to approach products and services that women will find interesting and relatable.
Marketing encompasses a broad range of topics, and Myca is comfortable writing on all of them. No matter whether you need social media marketing, digital marketing or even print writing - you will find accessible and understandable writing with a clear call to action.
Recent work with businesses of all sorts - this specific example is for a mobile app developer who wanted some blog content for their site.
Need copy or blog posts that will make your consumer goods fly off the shelves? Selling consumer goods online requires a very approachable voice that allows customers to see themselves using your products.
Home Living articles are special - they have to be interesting and engaging and draw people into the feeling that this could be their dream home. Check out the sample to see how we did.
Few things are more fun than writing about high-tech gadgets and gizmos. This sample gives you a good idea of the level of research done for each project before writing ever begins.
Writing about the medical industry in a way that is approachable and interesting is a special talent, and extensive experience and understanding - as well as an excellent vocabulary - are requirements for success in this type of writing.
Non-profit work is challenging - it requires a light touch to ensure you are not alienating your clientele while you are asking for funds, or proving the benefit of the service that you provide. Over eight years of experience in this sector means a high comfort level with what to say - and what to stay away from.
Beauty has become a commodity - how do you sell commodities? You sell the sizzle, not the steak. Enjoy this sample of a herbal soap description.
Legal writing can be incredibly dry, but it is a necessary part of our lives on the web. Need some fancy legal-ese? Myca is no lawyer, but has had plenty of experience in writing contracts and can get you pretty close without a hefty lawyer bill. No implied legal involvement.
Kids and family writing is incredibly competitive, and you need to know that your content will stand out from the crowd. Check out this great example from WriterAccess!
Relationship writing requires a different tone; fun, carefree - almost, but not quite flippant. A chameleon by trade, Myca can match the tone of your project the first time--every time.
Myca recently-completed large project for a UK finance organization outside of Writer Access, which included writing 25 blog posts about peer-to-peer finance and crowdfunding.
Green products were all the rage a few years ago, and while the furor has died down, "being green" can still be an important part of your marketing mix.
Blog posts are meant to portray a conversation, a way to engage your audience that may not currently be happening. Check out our engaging blog post sample, one of the hundreds written just in the past few months.
There are as many different types of articles as there are fishes in the sea - and Myca has been honing her craft one by one! Each new project she takes on--whether it's for a funeral home writing about green funerals, a HVAC company as the sample shows below, or an online relationship dating service--they are all given the attention they deserve.
Writing compelling marketing copy for the web is a unique art form that often includes a variety of bullets, call-outs, shorter paragraphs and jazzy sentences. Myca has 15 years of writing copy for the web, and can help present your information in the way people read online.
Myca has spent the last 15 years crafting content for consumer goods, publishing and services and has a deep understanding of how to compel users to take action. Her product descriptions are rich and never boring -- and are one of the ways that she showcases her marketing chops.
Do your emails average 30-40% open rates and 20-30% click through rates over long periods of time? Myca's do. Compelling subject lines, crisp and professional copy and a clear call to action all work together to drive customers in the direction you want them to go.
Catalog copy needs to be able to take the same, or similar products and make them all appear fresh and new. This is a singular talent.
Myca has extensive experience writing Press Releases for a variety of different types of projects--many in Christian publishing or for consumer goods. She has also worked with several non-profits to use press releases as a way to raise awareness without the need to spend limited marketing funds.