David specializes in business writing in any format or outlet with a focus on using clear, personable, and direct language that is easy for the audience to follow. Other specialty areas include creative nonfiction, short fiction, social media, and blogs.
David's interests in writing are wide and varied: technology, green energy, medical science, psychology, human behavior, earth science, anthropology, creativity, fiction, business, social media, mass communication, public relations, entrepreneurism, book reviews, art, music, history, and culture.
While a student at University of Bridgeport, David pursued a major in Fine Arts, which was designed as an encompassing program for various creative disciplines available at the time. In David's case, he focused his studies on graphic design, illustration, printmaking, and creative writing. He explored interdisciplinary approaches to his artworks, which included the combining his creative writing with painting and printmaking.
WestConn's Writing MFA program is designed for students to pursue a professional genre alongside a creative genre. In David's case, his primary genre was corporate communication and his secondary focused on creative short fiction.
During the week-long MFA residencies, held twice a year, David became the go-to guy for all things regarding social media. This led to a series of social media workshops he created with emphasis on writers developing their online personas and platforms.
David's graduate thesis was a collection of linked essays on creativity in business. The essays share his professional experiences, lessons, observations, and recommendations for entry level and mid-career creative professionals in the business world.
In his role as corporate communication manager David was the primary author of HR communications. The messaging was intended for either employees within the US or for the full global workforce. Communication materials included new hire forms and information, intranet news articles, announcements from the CEO, presentations for global town hall meetings, copy for sponsorship ads, and speeches.
The majority of David’s career has overlapped with marketing as an art director, writer, designer, and eCommerce manager. He has collaborated with marketing professionals on developing advertising and marketing campaigns for a variety of clients. Campaigns typically covered a wide array of formats and media, which included traditional print and outdoor media as well as digital formats for eCommerce and the selling of services.
In more recent years David has been applying his corporate experience in marketing to social media with a focus on helping small businesses, brand and platform building for independent creative professionals, and writing about best practices in using social media for marketing and promotions. He has also returned to one of his favorite subjects to write about holistic branding.
During his pursuit of an MFA in Creative and Professional Writing, David wrote a series of linked essays and compiled them as a book on creativity in business for his thesis. This book explores the various roles creativity plays in different business settings, the impact culture and environment have on creativity, and relates personal experiences as a shared learning resource for young creatives at the start of their careers. David is pursuing possible publication of this book in the near future.
As a career-spanning graphic designer and writer, David has a high proficiency in in the design field as applied to marketing, branding, advertising, and communication. He is knowledgeable in writing about the design industry and its numerous subsets including web design, interior design, and industrial design. David is experienced in writing and integrating texts as integral elements of graphic layouts used for websites, advertising, children’s publishing, and book design.
Though new to writing about health as a professional writer, David is well-versed in a number of health, medical, and dental topics. He has a high aptitude for learning about medicine and its impact on the various systems of the human body. Much of his knowledge was gained through his own research and meeting with medical professionals in addressing congenital neurological conditions suffered by members of his family. He has since expanded upon this interest in writing about migraines and other neuropathic issues on his blog.
As a creative professional working in the corporate world and as an independent author, David has written a series of blogs on the topics of business, fiction, medical issues, book reviews, and creativity since 2010. Blog subjects have included: marketing and branding, employees' best business practices, lessons learned from professional experiences, personal and family medical issues that have had an impact on his professional life, explorations of creativity and fear in both business and fiction, historical dentist facts, home improvement, travel, auto care, and car shopping.
As part of his MFA Writing thesis on creativity in business, David wrote the following essay to bring the book to a close. He reminds the reader the significance of avoiding complacency and mediocrity, why standing out is a key to success.
For about five years of his career in a corporate communication role, David managed the global intranet for a multinational consumer goods corporation. He was the chief writer of content on the intranet, which included news articles, new product announcements, employee communications, and departmental information. He also worked with his colleagues on copyediting their article submissions and providing insight and direction for best practices in communication.
David has a long-standing relationship with an independent publisher that includes a mixture of writing and design services. Within the writing area, he manages the copywriting for advertisements, sell sheets, the publisher's website and blog, and social media campaigns. He has successfully used Twitter to boost web traffic to the publisher's website during new publication launches with a notable impact on book sales on eCommerce retail partner sites.
Since entering the content marketing business in 2015, David has written about 100 web pages of permanent web content. He takes a thorough approach to researching topics and the client before writing, and combines first-hand knowledge from real-life experiences to create well-rounded material. Businesses and industries he has written web content for include auto dealerships, travel, HVAC, home improvement, health insurance, marketing agencies, and rehabilitation resource programs.
Though he is new to publishing white papers, the subject matter, research, and writing style is far from new. David has been writing professional content of this ilk for many years in corporate and agency settings in the forms of IT process documentations, corporate branding guidelines, and HR new hire literature. In the sample below, David pulled from his experience and knowledge of corporate culture and intranet development, creating a holistic document that exceeded the customer's expectations.