Susan's specialties include idea generation, content marketing, creative copy, how to descriptions, blogs, viral blogs, social media posts, listicles, news releases, web copy, proofreading, feature articles, speech writing, white papers and advertorials. She enjoys consulting and collaborating with clients to assist them in their marketing and business goals. She works closely with her clients to create articles and content that meets their needs and exceeds their expectations.
Susan enjoys helping others through volunteering, blogging, reading, photography and spending time with family. She also enjoys finding treasures at thrift shops and finding new uses for forgotten items. Then she likes to write about them to share those ideas with others. One of Susan's goals is to keep updated on the generational differences in our culture so her writing can reflect the audience so her articles "reach" the intended readers. She enjoys staying up to date on trends, how marketing is continually changing and finding ways to incorporate new materials into her writing.
Susan's curriculum at BGSU was a strong foundation for her chosen career in marketing communications. Her studies included internships, projects and hands-on work-study programs that prepared her for the business world. She continues strengthening her skill set and education by attending multiple professional development programs, leadership conferences, grant writing workshops, and other educational offerings to keep her skills up to date and relevant.
Susan is very comfortable writing about home living. She writes daily for a national wholesale company that supplies gifts, fragrance and home accents to consumers and retailers. Her home living work includes feature articles, new product introductions, headlines, news releases, blogs, social media posts and how to guides for both consumers and retailers. She specializes in taking something ordinary and offering the "1,2,3's of transforming it into something fresh and new. She frequently incorporates product knowledge into her writing to subtly sell the products while entertaining the reader. She takes special attention to write clear, to the point headlines and thoughtful body copy to capture the readers attention directing them to the website for additional information. She also researches and follows industry trends to incorporate them into her work.
Susan a variety of content marketing articles to help her reader enhance their businesses. She supports her articles with proven examples and quotes from experts when needed. Her most recent articles offer gift store owners and retailers tips to improve their sales and customer service. She knows how to pin point her audience and use verbiage that is relatable yet conversational. Whether it is a news article, press release, blog post or lengthy report she will offer expert content. She has also written for the direct sales industry, trade show industry, candle and fragrance industry and gift and home accent industries as well as for non profit organizations.
Home and Garden are two very familiar places in Susan's life. When she isn't writing a blog post or feature story about them, she enjoys visiting gardens and exploring garden centers to find ideas for future content. She has experience writing about garden trends and finding ways to bring the inside out and the outside in. Her easy to follow, "how to" style is a favorite among her clients. While she claims to not have a green thumb, she appreciates those who do and is better at writing about the garden than growing one.
Susan loves to travel. She especially loves to write about travel. Different parts of the world and special destinations within the United States interest her. She has traveled to many different areas of the country and records her journeys through blogging and photography. She realizes there are so many beautiful, exciting places to see and not enough time to travel to them so she explores through books, catalogs and other literature. She also realizes there is beauty in her own back yard and finds that traveling to a local waterfall, taking a nature walk or hiking up a Pennsylvania mountain is just as satisfying as traveling across the country.
Susan is a beauty trend watcher. She not only enjoys learning about the newest anti aging procedures and products on the market, she loves to share her "beauty starts from the inside" knowledge. She has hundreds of tips that include how to achieve an overall healthy and beautiful lifestyle, make up tips and tricks, natural anti aging secrets, the latest in beauty regimens, how to's in hair care and many more. The beautiful bottom line is that feeling beautiful on the inside will create an inner beauty that will shine on the outside.
Susan enjoys everything fashion and keeps up with the latest trends in the industry. She also enjoys sharing these trends through how to and informative articles that helps the fashionista and busy woman get out the door looking and feeling her best. She has a writing flair that not only offers advice and tips but keeps the reader entertained while learning something new and helpful. She writes product descriptions for both print and digital marketing content and has experience reaching both the wholesale and retail customer.
Susan is a seasoned, versatile writer who can cover a variety of topics, including health, home, family, arts and entertainment, business and trends. She is familiar with many industries and enjoys creating articles that meet the client's needs.
She has written hundreds of articles and blog posts for clients, covering topics as diverse as improving customer service to how to create a terrarium. She does extensive research and writes concise, SEO-friendly articles written to engage and entertain the reader. She uses her extensive marketing and business background into her writing creating thoughtful and easy to read articles. Susan enjoys creating long-term relationships with her clients.
Susan is an expert blogger covering a variety of topics. She also writes a business blog that helps retailers strengthen their business. She enjoys creating conversational blogs that entertain, inform and generate action. She researches her content and is mindful of the audience and the client's requests.
Susan is an experienced copywriter. She writes copy for catalogs, brochures, posters, web sites, radio scripts, magazine articles, trade publications, press releases and newspapers. Her pieces communicate the features and details of products or services while maintaining an informational edge.
Susan has written engaging copy for a variety of web sites, including e commerce sites. She uses a professional, conversational tone in her product descriptions offering a variety of reasons why the products and/or services would add value to the customers' lives. She understands the importance of SEO content and subtly incorporates key words into her pieces. She researches each client's mission statement, products and target audience to make every article, "About Us", new product introduction or other web information maintains a tone the client has established.
Susan has written articles for many different professional newsletters in many different industries. She also has experience as a newsletter editor with experience in all levels of production including layout, design, article selection, copy writing, etc.
Facebook and other social media platforms change each and everyday. Susan writes creative posts for her clients based on their marketing and sales goals. She understands that social media is just that, social and engages readers with creative posts that positions the client as the expert in the industry. She knows how valuable quotes, contests, questions, memes, gifs, info graphics and other creative elements keeps the reader interested and wanting more. She also knows the power of linking Facebook posts back to the clients website so they can get even more information.
Susan is the co-owner of a digital marketing company and has designed and written dozens of landing pages for clients. She understands how to write results-driven content that generates leads and turns them into long-lasting repeat customers. She is creative with her content while keeping true to the client's brand.
Susan is experienced in writing email content for a variety of industries. She is familiar with multiple email management systems including Constant Contact, Mail Chimp, Robly, and others. She will research the industry to find trends, articles, and other content for an email. She also understands the importance of visuals and will add photographs, infographics, and video content into an email. She also understands that email marketing is just one part of a successful digital marketing campaign and will encourage clients to link content in the email back to a website ad social media platforms using a call to action.
Press Releases are a very common part of Susan's resume. She actually began her career working for a hugely popular direct sales company writing press releases about product launches, community involvement, and many other topics to promote the company. Throughout her career, she has written hundreds of press releases. She understands the importance of including facts first, then some fluff in the middle, the ending with the mission statement and contact informaion. If possible, she will always research the topic, seek out testimonials or quotes, to deliver a thoughtful, informative piece.