Robin W
Writer #11604
Columbus, OH
Joined 5/13/2015
5 Star Rating
99% Success
189 Projects
2 Endorsements
1 Elite Skills
Innovative, creative and strategic are words that have been used to describe this executive with more than 25 years experience in marketing, communications and business development. It's unusual to find a skill set that includes both the ability to write copy - and the expertise to also sell a service or product to a client face-to-face. Robin is a business development executive with an advanced degree in marketing/communications, and a track record of success in both areas.

Think of Robin like this: She's a Vice President with a blue collar work ethic.

Robin's portfolio includes developing and implementing multi-faceted national marketing campaigns, the creation of sales collateral, press releases, web site copy, new business strategies and communications plans. She has an odd love of writing academic articles, grants and RFP responses and has edited three published books on health care and countless peer-reviewed articles.

Whether it's writing creative text to sell your products and services or developing think outside the box marketing campaigns that drive sales leads, Robin has the skill set to complete the assignment on time, within budget and in a way that makes you want more.


From healthcare, law, and technology, to human resources, recruiting, and real estate. Copywriting for sales collateral, websites, brochures, press releases and white papers.


Robin's an IT recruiter and business development exec for a software engineering firm. She's also an artist, crafter, organic farmer and Mom to nine pets.


Franklin University

Integrated marketing communications program focused on real-world expertise designed for the working adult. The practical application of the discipline was emphasized and the final project included the design of a loyalty program for a local credit union.

Antioch College

Antioch College creates free thinkers. Students study a mix of traditional classroom offerings in addition to working in their field of study in a cooperative education program. Antioch taught Robin how to land on her feet and to think so far outside the box that the box just simply -- disappeared.


102 Projects Completed

Robin thoroughly enjoys academic writing and is eagerly anticipating her retirement-engagement: Creating a PhD dissertation in Sociology. In the meantime she writes on the side for an academic writing company.


71 Projects Completed, Elite Badge Awarded

Robin created the conceptual design for a consulting site and wrote much of the copy on the site. The copy was designed for high-level c-suite hospital and health system executives, a well-educated audience who reads extensively. Google Analytics consistently showed high web-site traffic with length-on-page times well above the national average.


15 Projects Completed

Robin's writing has appeared on blogs from Cisco to Microsoft consultants. Robin is particularly familiar with the tech industry, in part, because she works full-time at a software engineering firm as an IT recruiter and business developer. She's the first to confess that she really knows very little about programming -- but is terrific at research.


1 Projects Completed

Robin writes copy. Unfortunately (or fortunately) she's been fully engaged in business writing for 10 years, with no time to blog, write about the garden she loves, or just generally cozy up to writing about...anything else. But here's a recent sample of an RFP response, worth $1 MM that takes a creative slant on...mushrooms. Enjoy!


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