From healthcare, law, and technology, to human resources, recruiting, and real estate. Copywriting for sales collateral, websites, brochures, press releases and white papers.
Robin's an IT recruiter and business development exec for a software engineering firm. She's also an artist, crafter, organic farmer and Mom to nine pets.
Integrated marketing communications program focused on real-world expertise designed for the working adult. The practical application of the discipline was emphasized and the final project included the design of a loyalty program for a local credit union.
Antioch College creates free thinkers. Students study a mix of traditional classroom offerings in addition to working in their field of study in a cooperative education program. Antioch taught Robin how to land on her feet and to think so far outside the box that the box just simply -- disappeared.
Robin thoroughly enjoys academic writing and is eagerly anticipating her retirement-engagement: Creating a PhD dissertation in Sociology. In the meantime she writes on the side for an academic writing company.
Robin created the conceptual design for a consulting site and wrote much of the copy on the site. The copy was designed for high-level c-suite hospital and health system executives, a well-educated audience who reads extensively. Google Analytics consistently showed high web-site traffic with length-on-page times well above the national average.
Robin's writing has appeared on blogs from Cisco to Microsoft consultants. Robin is particularly familiar with the tech industry, in part, because she works full-time at a software engineering firm as an IT recruiter and business developer. She's the first to confess that she really knows very little about programming -- but is terrific at research.
Robin writes copy. Unfortunately (or fortunately) she's been fully engaged in business writing for 10 years, with no time to blog, write about the garden she loves, or just generally cozy up to writing about...anything else. But here's a recent sample of an RFP response, worth $1 MM that takes a creative slant on...mushrooms. Enjoy!
This writer does not have any industry experience listed on their profile.