Lissa has owned her own music business company for over 20 years. It has involved three primary categories of work; promotion, marketing and booking. Promotion of single artists and bands has included special events such as raffle drawings for trips, distribution of t-shirts and CDs and being selected to sing with the band. The type and level of promotion depends on the venue, payment and length of performance schedule. Marketing requires a portfolio with CD, including a biography of the performer or band, which is sent out to club owners, booking agents and managers. I create ad copy for a variety of platforms, from internet publicity to local flyers made with basic graphics and catchy headlines to entice an audience. Booking requires making necessary travel arrangements, assuring proper stage set-up, writing and executing contracts and following through to ensure venue and artist are both happy with the entire business and performance arrangements.