Higher education, business, health. Articles, case studies, white papers, blog posts, press releases, brochures. Writing, researching and editing.
Piano, guitar, gardening, yoga
Jennifer earned her undergraduate journalism degree in 3.5 years. She graduated magna cum laude and was a member of the Honors Program.
Jennifer earned her master's degree in journalism after completing her thesis in 2003.
Jennifer specializes in business features and profiles. She has written about small family businesses and local start-ups. Jennifer managed the weekly business section at a local newspaper, where she was in charge of planning and assigning stories, doing her share of the writing, and editing all of the copy. She also wrote for a business magazine in Kentucky.
Jennifer spent five years in higher education, teaching college media writing classes. She also took a few classes in higher education administration, where she learned more about strategic planning and leadership.
Jennifer has written many feature and news articles. She gets to the heart of the story and conveys its essence to an audience. The best articles focus on the people involved and convey the human interest that an audience can relate to.
Jennifer maintained her own blog for several months, where she gave writing and editing advice to help online writers improve their craft. Her versatile writing skills lend themselves well to the shorter sentences and paragraphs, personable tone and approachable style of blog writing.
Because of her media experience, Jennifer knows that the best press releases are the ones are written like a news story. A press release must convey why the story is newsworthy enough to be covered by a media outlet. She writes press releases that appeal to editors and news directors, because if the editor or news director likes it, the story is more likely to get coverage.