Jessica's primary focus is on developing marketing materials and written elements that build brands, create loyal fans and customers, and generate qualified sales leads. Her specialties include:
Health and wellness articles
Wedding and event planning
SEO-optimized website copy
Social media strategy
Jessica's personal interests include, running and fitness, cooking and baking, green technology and sustainable solutions, travel, pet therapy, pop culture, movies and entertainment, literary and narrative fiction, and fashion.
Jessica received her Bachelor of Arts degree, with a focus on English, from the University of Rochester. Jessica completed her coursework and graduated in three years.
Jessica received her Masters of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.
Jessica worked in the advertising industry for over five years after receiving her Masters in Advertising from the S.I. Newhouse School of Public Communications. She has assisted with the marketing and advertising for a national life coaching website, a regional non-profit therapy dog organization, and a regional pet behavior and training organization. Jessica's expertise in brand development includes developing a brand voice, tone, key messaging, and value proposition.
Jessica has written hundreds of articles, blogs, white papers and collateral pieces on topics ranging from health and wellness, women's health, substance abuse, pet therapy, the health benefits of "green"living, and navigating the health care industry.
Jessica has worked for over five years in the health benefits administration industry. She received her New York State Insurance Agent license in life, accident, and health, and has written dozens of articles, white papers, and presentations regarding employer and individual strategies for navigating the health benefits and insurance industry. Jessica's insurance expertise includes an understanding of medical benefit administration for the correctional health care industry, a topic on which she has written a dozen communication pieces. From an employer perspective, Jessica has written a variety of articles regarding employee benefit trends and Affordable Care Act (ACA) reform. From an enrollee perspective, Jessica has developed open enrollment materials, employee newsletters, and tips for understanding and utilizing your benefits. She has also developed SEO-optimized content on the topics of self-funding vs. fully-insured health benefits, the importance of renters' insurance, and even content advising independent insurance agencies how to advertise their business.
Developing informational and educational articles for a military school, and a military school informational website. Articles focus on answering the types of questions parents and families face in order to make a decision regarding the proper educational plan for their sons, as well as descriptive details regarding military schools across the country.
Jessica has assisted a wedding industry professional manage her public relations strategy, social media efforts, and currently writes SEO-optimized blogs to drive website traffic and sales.
As a president of a regional non-profit, Jessica manages the online presence, public relations strategy, advertising, social media presence, and content marketing needs for a pet therapy non-profit organization.
Ghost authored, and authored articles on the Affordable Care Act and its impact on employers in local business journal.
Published two articles on employee benefit trends in Health Insurance Underwriters Magazine (January 2015 issue)
(40) Blog posts on employer benefit trends, and the affordable care act regulations.
(24) Blog posts on women's health issues
(15) Blog posts on mental health and substance abuse education
(12) Blog posts on substance abuse issues
(15) Blog posts on marketing best practices, including content on such subjects as affiliate marketing, website development, mobile strategy, and small business marketing tips.
(1) Blog post recommending five jewelry ideas to give to your loved one for Valentine's Day
(2) Blog posts on the topic of wedding planning
(10) Blogs on the topic of local government digital strategy and website development
Copywriting for advertisements, sell sheets, requests for proposal (RFP), market research presentations and authored articles. All work completed for the employee benefits industry for a variety of audiences including brokers, sales prospects, clients, and plan members.
Email copy development for lead nurturing e-marketing campaign for the employee benefits industry.
Corporate Facebook page management, capturing organizational and employee news, awards, accomplishments, and community outreach initiatives.
Finalist presentations for formal new business proposals, sales presentations, and annual client review summaries
Press releases announcing corporate initiatives, personnel new hires and promotions, and community outreach events.
Posting tweets daily as part of a corporate social media strategy. Tweets range from industry news, to corporate news, to blog post announcements, to employee news and community outreach events. Utilizing hashtags, re-tweets, and trending topics.
Webinar development for the employee benefits and correctional health care industries. Topics range from compliance news, to strategic plan trends and recommendations, to sales presentations.
Strategic white papers on topics impacting the employee benefits and correctional health care industries.