Marla specializes in informational and ad copy for print and the web. She is adept at crafting copy that informs and directs the audience to read and take action. Marla is also highly skilled and experienced in combining a consistent brand message utilizing creativity and humor where appropriate.
Marla's many interests included writing, health and fitness, indoor cycling, traveling, the arts and keeping up with the latest in the college and professional sports worlds.
While attending Northwest Missouri State University in Maryville, Missouri, Marla earned a bachelors degree with a comprehensive English major and a minor in secondary education.
Following graduation, Marla taught high school and junior high English for five years before seeking opportunities in a corporate environment.
As a cycling instructor, Marla was tasked to provide copy for a poster the gym would be displaying to urge members to participate in cycling class. She also wrote a fitness blog, rating different classes and locations to give readers an idea of what they can expect if they choose to try a class out for themselves.
In her current full-time position, Marla promotes her organization's sustainability initiatives and progress in press releases, trade publications and ad copy. (an alternate name of the company was created for this sample)
In her current full-time position, Marla writes and edits copy for a leading transportation and logistics provider. She is responsible for all internal and external copy ranging from company-wide emails to blog articles to article for trade publications.
Marla provides copy daily in her full-time position for various sales pieces. From magazine advertisements to Facebook and website posts, she crafts a new way to feature what often turns out to be the same or similar information by informing the reader while also appealing to their needs and wants.