Denise has experience writing catalog copy for several product lines and different types of catalogs. One type of catalog is a customer catalog - for example Office Depot Supply catalog - where the catalog copy has to follow what Office Depot wants or has room to print. The other type of catalog would be a smaller design oriented catalog where the copy complements the design and artistically it can be designed in several different ways. While working at Avery, she developed a catalog copy strategy that would help all the product managers put together product descriptions that were consistent across all the product lines, then she would develop catalog copy that would be used in all the customer catalogs. She also was able to work on design oriented catalogs, writing copy that told an overall story about specific products.