Susan M
Writer #10407
Knoxville, TN
Joined 9/28/2014
6 Star Rating
100% Success
3,213 Projects
5 Endorsements
1 Elite Skills
***Due to her client bookings being at full capacity, Susan only accepts new clients who will work with her at Level 6 pay and higher with a preferred starting rate of 10 CPW. Please contact your account manager for more details.***
Susan is a professional, Hubspot-certified business writer who has written on a variety of topics targeting both B2B and B2C readers. She is skilled at creating content about inbound marketing, digital marketing, hiring practices, human resource issues, banking topics, mortgage pieces, credit scoring, and interesting pieces on jewelry, travel, and dogs.
Here are a few comments from Susan's clients:
"Very nice. This is specific, but not a full sales push on the course. It provides overall helpful information."
"Good idea going outside of the "box" of what services they provide but still goes along with them."
"This is fresh and written from a different perspective. I like it."
"Excellent. Thank you for excellent writing, links, overall quality. Please keep these coming."

After completing her Marketing degree, Susan embarked on a sales career that spanned over a decade. Always fascinated by marketing and public relations, she jumped at the chance to move into a marketing role in 2010, and sharpened her writing skills during her years as a Marketing Project Manager for a B2B technology company, gearing content toward Mortgage and Human Resource professionals. She skillfully crafted blog posts, business press releases, SEO rich website content, webinar content, eBooks, white papers, and email campaigns. During this time, Susan learned how to multi-task and maintain strict deadlines.
In addition, Susan has embraced freelance writing projects for the past three years, which empowered her to tighten up her writing and continue improving her research and storytelling expertise, and knowledge on a variety of subjects. She loves working with small and medium sized business to elevate their web presence and increase website traffic. Her overall goal in content creation is to give the audience an entertaining read that is both informative and memorable.
Susan has the know-how to make your blog, article, white paper, or eBook spark a reader's interest, keep their attention, and bring them back for more!
Finance
Business
Banking
Home Living
Press Release
Women
Webinar
Entertainment
Facebook Post
White Paper
9 More

Susan M's White Paper Product Experience

34 Projects Completed

White papers are powerful tools in marketing, and Susan has extensive experience creating the content that results in valuable whitepapers. Susan's experience with white papers includes information that is used in marketing to a professional B2B buyers. The goal of Susan's white papers are to inform and educate the reader on the topic, and entice them to move forward in the sales cycle.

Specialties

Susan's specialties are inbound and outbound marketing and lead generation, digital marketing, marketing best practices, marketing and sales alignment, strategic selling, social media, and webinar and video creation targeting small and mid-sized business readers and consumers. She holds an Inbound Certification from Hubspot Academy. Susan is also skilled at inter-office employee issues, mortgage information, general finance, banking, and credit scoring. She is experienced in writing about HR topics such as employee engagement, onboarding, background screening, and workplace violence. Susan also frequently crafts blog posts for medical and manufacturing companies, jewelry stores, and travel companies.

Interests

Susan's biggest hobby is traveling, and she has merrily traipsed across the United States and through several countries in Europe, the Caribbean, and Central America.
When Susan is not on a trip, she is buying jewelry and purses, caring for and training her completely untrainable rescue dog, Tucker, and plotting her next DIY project. Susan is currently trying to learn Spanish and attempting to master living mindfully and the art of meditation.

Education

University of Tennessee, Knoxville

Susan attended college full time and earned her degree while working part time as a Jewelry Clerk at a fine jewelry store.

Marketing

512 Projects Completed, Elite Badge Awarded

Susan is a marketing executive with a great deal of experience in every aspect of the marketing process. From inbound to outbound marketing, aligning marketing to sales, public relations, to analyzing results, Susan understands marketing's role in a successful business environment.

Banking

117 Projects Completed

Susan spent a decade serving in a B2B sales role to mortgage bankers, and is well-versed and experienced in relating to the financial industry. Adept at all parts of the mortgage process, Susan has first-hand knowledge and experience in explaining complex financial information such as the mortgage process, regulation changes and credit scoring information in an easy to understand manner. She also possesses the professional voice that appeals to this segment.

Business

106 Projects Completed

Susan is a professional business writer who has created polished content for a variety of businesses. From Mom and Pop shops to large corporate clients, Susan maintains an extensive list of happy clients. Susan is adept at maintaining a professional tone while still engaging the reader, and skilled at breaking down complex processes into easy to understand pieces. Her favorite business topics are sales team motivations, hiring, company culture, and sales and marketing alignment.

Finance

104 Projects Completed

Many years of experience in the financial field has seasoned Susan with a great deal of knowledge, specifically in the mortgage banking arena. She has assisted countless consumers and loan originators in understanding the mysteries of the credit scoring model. Susan has written blogs, articles, and eBooks on a person's finances and how it affects their ability to become a home owner.

Medical

84 Projects Completed

Susan effectively researches and writes about medical issues and treatments, and has experience in both traditional and non-traditional arenas. Adept at wrestling a complex subject into easy to understand pieces, Susan successfully blogs about dentistry, chiropractic care, and general medical topics.

Beauty

50 Projects Completed

Susan has long enjoyed blogging about beauty products, treatments, and secrets to help women look thinner, younger, and prettier. From at-home treatments with all natural recipes to in-office procedures, Susan explains them all step-by-step with a wise, friendly tone and humorous analogies.

Entertainment

21 Projects Completed

Susan has written articles and blogs for event planning. Susan is skilled at laying out an article that requires a large number of points in a manner that is easy for the reader to absorb. Her wit and ability to drill down to the specific point keeps the reader interested and engaged.

Home Living

12 Projects Completed

Susan is an avid DIYer and loves to blog about her attempts to improve and decorate her home. She has written about both indoor and outdoor projects, with most of her articles slanting toward decoration and improvement on a budget.

Pets

7 Projects Completed

An avid animal lover, Susan's hobby is baking all-natural homemade dog treats. She has established a small business selling the treats at area farmer's markets. She has written blogs and other articles about pet health and safety. She jokes that her dog owns the house, and luckily he still lets her live there!

Travel

4 Projects Completed

Greece, Ireland, Spain, Costa Rica! Susan holds them and many other places close to her heart. She has a passion for traveling, and loves to do it on a budget.
Susan likes to balance beautiful beaches, shopping, and eating within the area's culture. One of her favorite parts of travel is the unexpected adventure that awaits.

Women

2 Projects Completed

Susan is experienced in researching women's issues, especially in the professional workplace. Susan has worked for a 100% women owned company for the last 12 years, and stays updated on the challenges a working woman faces.

Blog Post

838 Projects Completed

Susan has six years' experience writing blogs for Business to Business readers. She is adept at maintaining a polished, professional tone, while still being able to actively engage the reader. Susan creates her blogs so they are precisely written and draw the reader in by the title and easy-to-read subheadings.

Twitter Post

600 Projects Completed

Susan has successfully grown and maintained a Twitter account for a B2B company for the past 4 years. During this time, she has increased the followers exponentially, and many of her tweets have been retweeted to thousands of people. Susan has strategically created a system to Tweet on various topics several different times throughout the day to gain the most attention and exposure. Many industry leaders are followers.

Facebook Post

300 Projects Completed

Susan is responsible for the FaceBook posts for her company's professional page. She focuses on posting the company blogs, press releases, invitations to webinars, and other informative topics that clients would find beneficial and educational. Susan frequently includes links, pictures, and hashtags to maximize engagement.

Webinar

200 Projects Completed

Susan has created and presented dozens of informative webinars over various topics. She possesses the ability to engage the attendee while also imparting valuable information. Susan understands how to write and build webinar content to break down complex topics into easy to digest pieces.

Press Release

121 Projects Completed

Susan has 3 years' experience writing a variety of press releases. She is skilled at created engaging titles and content that results in a broad distribution. Susan has great attention to detail and is able to write from many different perspectives.

Web Page

93 Projects Completed

Writing website content is another area of Susan's writing expertise. She has created many product webpages that accurately describes the benefits and features of each. Susan writes web pages designed to inform the potential buyer of how the product will save time and streamline their processes.

White Paper

34 Projects Completed

White papers are powerful tools in marketing, and Susan has extensive experience creating the content that results in valuable whitepapers. Susan's experience with white papers includes information that is used in marketing to a professional B2B buyers. The goal of Susan's white papers are to inform and educate the reader on the topic, and entice them to move forward in the sales cycle.

Product Description

8 Projects Completed

Susan has provided precise product descriptions that both outline the product's features and explain the benefits provided to the buyer.

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