Susan's specialties are inbound and outbound marketing and lead generation, digital marketing, marketing best practices, marketing and sales alignment, strategic selling, social media, and webinar and video creation targeting small and mid-sized business readers and consumers. She holds an Inbound Certification from Hubspot Academy. Susan is also experienced in topics like inter-office employee issues, mortgage information, general finance, banking, and credit scoring. She is experienced in writing about HR topics such as employee engagement, onboarding, background screening, and workplace violence. Susan also frequently crafts blog posts for technology topics, medical companies, jewelry stores, and travel.
Susan's biggest hobby is traveling, and she has merrily traipsed across the United States and through several countries in Europe, the Caribbean, the South Pacific, and Central America.
When Susan is not on a trip, she is buying jewelry and handbags, caring for and training her completely untrainable rescue dog, Wednesday, and plotting her next DIY project. Susan is currently trying to learn Spanish and attempting to master living mindfully and the art of meditation.
Susan attended college full time and earned her degree while working part time as a Jewelry Clerk at a fine jewelry store.
Susan is a marketing executive with a great deal of experience in every aspect of the marketing process. From inbound to outbound marketing, aligning marketing to sales, public relations, to analyzing results, Susan understands marketing's role in a successful business environment.
Many years of experience in the financial field has seasoned Susan with a great deal of knowledge, specifically in the mortgage banking arena. She has assisted countless consumers and loan originators in understanding the mysteries of the credit scoring model. Susan has written blogs, articles, and eBooks on a person's finances and how it affects their ability to become a home owner.
Susan spent a decade serving in a B2B sales role to mortgage bankers, and is well-versed and experienced in relating to the financial industry. Adept at all parts of the mortgage process, Susan has first-hand knowledge and experience in explaining complex financial information such as the mortgage process, regulation changes and credit scoring information in an easy to understand manner. She also possesses the professional voice that appeals to this segment.
Susan is a professional business writer who has created polished content for a variety of businesses. From Mom and Pop shops to large corporate clients, Susan maintains an extensive list of happy clients. Susan is adept at maintaining a professional tone while still engaging the reader, and skilled at breaking down complex processes into easy to understand pieces. Her favorite business topics are sales team motivations, hiring, company culture, and sales and marketing alignment.
Susan cut her teeth as a sales person right out of college. Her expertise is in B2B sales and she has spent 12 years in a B2B technology sales role. Once she moved into marketing she leveraged her hands-on experience to write sales articles to help other professionals achieve success and crush their goals. Susan has created pieces about organization, motivation, training, persuasion, and many more.
Susan effectively researches and writes about medical issues and treatments, and has experience in both traditional and non-traditional arenas. Adept at wrestling a complex subject into easy to understand pieces, Susan successfully blogs about dentistry, chiropractic care, and general medical topics.
Susan has worked in marketing as a project manager for a background screening company for seven years. She has written blogs, press releases, and inbound marketing content targeted toward human resource professionals. In addition, Susan has written content for eBooks, webinars, and whitepapers. Susan is very experienced working independently in a deadline oriented environment.
Susan has long enjoyed blogging about beauty products, treatments, and secrets to help women look thinner, younger, and prettier. From at-home treatments with all natural recipes to in-office procedures, Susan explains them all step-by-step with a wise, friendly tone and humorous analogies.
Susan has written articles and blogs for event planning. Susan is skilled at laying out an article that requires a large number of points in a manner that is easy for the reader to absorb. Her wit and ability to drill down to the specific point keeps the reader interested and engaged.
Susan is an avid DIYer and loves to blog about her attempts to improve and decorate her home. She has written about both indoor and outdoor projects, with most of her articles slanting toward decoration and improvement on a budget.
Greece, Ireland, Spain, Costa Rica! Susan holds them and many other places close to her heart. She has a passion for traveling, and loves to do it on a budget.
Susan likes to balance beautiful beaches, shopping, and eating within the area's culture. One of her favorite parts of travel is the unexpected adventure that awaits.
An avid animal lover, Susan's hobby is baking all-natural homemade dog treats. She has established a small business selling the treats at area farmer's markets. She has written blogs and other articles about pet health and safety. She jokes that her dog owns the house, and luckily he still lets her live there!
Susan is experienced in researching women's issues, especially in the professional workplace. Susan has worked for a 100% women owned company for the last 12 years, and stays updated on the challenges a working woman faces.
Susan has six years' experience writing blogs for Business to Business readers. She is adept at maintaining a polished, professional tone, while still being able to actively engage the reader. Susan creates her blogs so they are precisely written and draw the reader in by the title and easy-to-read subheadings.
Susan has successfully grown and maintained a Twitter account for a B2B company for the past 4 years. During this time, she has increased the followers exponentially, and many of her tweets have been retweeted to thousands of people. Susan has strategically created a system to Tweet on various topics several different times throughout the day to gain the most attention and exposure. Many industry leaders are followers.
Susan is responsible for the FaceBook posts for her company's professional page. She focuses on posting the company blogs, press releases, invitations to webinars, and other informative topics that clients would find beneficial and educational. Susan frequently includes links, pictures, and hashtags to maximize engagement.
Susan has created and presented dozens of informative webinars over various topics. She possesses the ability to engage the attendee while also imparting valuable information. Susan understands how to write and build webinar content to break down complex topics into easy to digest pieces.
Writing website content is another area of Susan's writing expertise. She has created many product webpages that accurately describes the benefits and features of each. Susan writes web pages designed to inform the potential buyer of how the product will save time and streamline their processes.
Susan has 3 years' experience writing a variety of press releases. She is skilled at created engaging titles and content that results in a broad distribution. Susan has great attention to detail and is able to write from many different perspectives.
White papers are powerful tools in marketing, and Susan has extensive experience creating the content that results in valuable whitepapers. Susan's experience with white papers includes information that is used in marketing to a professional B2B buyers. The goal of Susan's white papers are to inform and educate the reader on the topic, and entice them to move forward in the sales cycle.
Susan has provided precise product descriptions that both outline the product's features and explain the benefits provided to the buyer.
