Diana S
Writer #10198
San Bernardino, CA
Joined 9/2/2014
3 Star Rating
100% Success
47 Projects
0 Endorsements
1 Elite Skills
Beginning with a Bachelor of Science Degree in Business Administration, Diana's concentration was in Marketing. With this understanding business marketing, Diana always develops writing assignments in ways that engage the reader.

After graduating from college, Diana began a career in sales. Sometime later, she received a vocational degree as a personal property appraiser and formed a business. Developing a web site for this type of business is challenging in the ever-changing SEO environment. It has required acquiring a second set of skills beyond her knowledge as an appraiser. She understands that there is a balance between what the search engines want to see and what the prospective client wants to know when choosing appraisal services.

Over the next seventeen years Diana's expertise as an antique appraiser grew. It should be noted that every appraisal is a writing assignment. They are in essence, descriptive writing assignments supported by defensible statements for the appraisal conclusions. During the same period Diana began to seek new presentation venues, including traditional magazines, e-magazines, press releases, on-line appraising web sites, teaching venues and most recently, non-fiction books. These business and information writing skills are an important part of her resume.
Craft
Education
Career
Hobby

Diana S's Craft Industry Experience

10 Projects Completed

A large part of being an antique appraiser requires that the appraiser understands the difference between antique construction techniques versus contemporary construction techniques. This understanding dovetails nicely with the Craft Industry which often focuses on the "how to" aspect of crafting.

As the Antique and Collectible Examiner, Diana created on-line articles which covered current event and activities about antiques and collectibles in the Los Angeles basin. Articles featured industry news, interviews with trade professionals, and exhibit openings. Some articles also offered collecting tips and ways to identify reproductions. Diana's articles also served as an advertising platform based on content keywords contained within the articles she wrote.

Specialties

The majority of Diana's writing assignments have been short historical essays ranging from 250 to 600 words. Typically, they focus on one area of antique collecting. They have been referred to as "short, sweet, and to the point." She is also adept at writing press releases. Her sales and business training also helps her create common sense "features and benefits" profiles for various products, tailored sales presentations, and PowerPoint presentations.

Interests

Diana enjoys all things antique and collectible. Travel will always include a trip to local historical sites and museums. She has been known to ride a horse on occasion without falling off very often.

Education

California State University, Long Beach

Upper division classes included:
Marketing and Distribution
Advertising
Retailing
Computer Science
Principals of Accounting
Managerial Accounting
Operations Management
Business Finance
Micro-Economics
Sales Management
Promotional Strategies
Consumer Behavior

College for Appraisers

Classes included the identification and valuation of Antique and Collectible:
Furniture
Pottery
Glass
Metals
Jewelry
Primitives
Asian artifacts
Fine Art

Santiago Canyon College

Course work included identification, grading, and valuation of:
Colored Gemstones
Diamonds
Antique and Period Jewelry

Diana also completed Appraisal Theory for Jewelry as part of the certificate program.

Hobby

24 Projects Completed, Elite Badge Awarded

As the Antiques and Collectibles Examiner, Diana created on-line articles which covered current event and activities in the Los Angeles basin. Articles featured industry news, interviews with trade professionals, and exhibit openings. Some articles also offered collecting tips and ways to tell the difference between antiques and reproductions. Diana's articles also served as an advertising platform based on content keywords contained within the articles she wrote.

She is frequently retained by clubs and collector groups to offer presentations specific to their collecting interests.

Education

11 Projects Completed

Diana has been an educator for her entire career as a personal property appraiser. She has written and given classes in many areas of antiques for several school districts. While all of the course material began as lecture outlines, today substantially all of it has been transferred to digital projection presentations.

Craft

10 Projects Completed

A large part of being an antique appraiser requires that the appraiser understands the difference between antique construction techniques versus contemporary construction techniques. This understanding dovetails nicely with the Craft Industry which often focuses on the "how to" aspect of crafting.

As the Antique and Collectible Examiner, Diana created on-line articles which covered current event and activities about antiques and collectibles in the Los Angeles basin. Articles featured industry news, interviews with trade professionals, and exhibit openings. Some articles also offered collecting tips and ways to identify reproductions. Diana's articles also served as an advertising platform based on content keywords contained within the articles she wrote.

Career

2 Projects Completed

Diana developed and presented course material designed to incorporate college-level business concepts into the small business model. The material focuses on beginning entrepreneurs and seeks to assist them in the organization and execution of a marketing plan. The course material presents ethical considerations as part of the successful industry model.

 

This writer does not have any industry experience listed on their profile.

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