AI Content Wizard – Meet your AI content strategic assistant. Try it now!
Smart strategy is a combination of several sometimes diverse skills, and Joe B is happy to offer many of these to help clients. He is experienced in print and digital marketing. He is excellent at research. He has experience working with SEO. At various newspapers, he’s built up his skills in the marketing and the editorial side. He’s also worked with a variety of private clients, everything from theme parks to musicians. These all had different audiences and ways to interact – the theme parks often preferred e-newsletters and social media, while the musicians liked social media, text, and media coverage.
With more than 20 years of content writing and content marketing experience, Joe B. is always eager to help clients improve their outreach. Over the years, he’s become familiar with a wide variety of topics. While he still would like the opportunity to talk with each client to get their perspective on their business and their industry, he is generally familiar with topics such as business, technology, environment, and entertainment. He’s helped several clients in these industries get the word out about themselves, everything from new albums for musicians to online services for golf players.
Joe B studied Mass Communications with an emphasis on Print Journalism. The program still required competency in other areas of the field, including Broadcasting, Public Relations, Videography, and Speech. He also minored in History.
Joe B is familiar with common business terminology and best practices. Even with all our digital tools, some of the principles for doing well haven’t substantially changed: people want to buy and people want to sell. Joe B can use his skills helping make this transaction happen through clear communication. He's written and edited many business stores, as well as run a few small marketing businesses.
Articles make it easy for readers – and potential customers – to learn about a subject or an individual. They might not necessarily be suitable for an introduction to a topic, but can be ideal for someone who is already interested and wants to know more.
Joe B. is accomplished at creating all types of articles, from short briefs to long-form features. He’s been a writer at various newspapers and magazines for more than 20 years. He’s written for news purposes as well as marketing purposes – sometimes a lengthy article can be the best way to tell a story and get readers excited to take action.
In some cases, a short article is valuable too as a way to clearly point readers in the right direction and get their interest engaged. Joe B is also able to help clients find the right words – the shorter the better. This is part of good branding too, especially when an article is blended with photos and graphics. It could be a good exercise for clients to come up with a few words to describe their product and service – and then an article building on this theme.
While an article can build and even include a narration to help you learn something, an advertisement tries to get to the point and gets you moving – is it time to buy now? Is it time to learn more? Joe B. has made a career studying advertising and is eager to share this knowledge with clients. Some of it comes down to the right word choice, and some comes down to basic psychology – why people buy is as important as how to invite them to buy.
Joe B. has worked on a variety of advertising campaigns, including letting people know about new newspaper products, a new golf site, an upcoming community event for seniors, and more. He’s happy to share his experiences with clients, and encourage them to try different methods and analyze their audience.
Part of the challenge of a press release is balancing the potential level of interest with the potential level of information. Joe B has been on both ‘sides’ of the press release world and knows that readers of them often make quick decisions whether to read more and consider them for a story. He’s happy to provide guidance to clients seeking wider audiences for their news items. This can include helping them define what to promote through a release or through other outreach methods like ads or social media.
Joe B has coordinated the implementation of several new blogs, from the initial idea to a regular posting schedule by the authors. The various moving parts included learning a new interface/CMS well enough to be able to explain it to the new bloggers, identifying subject areas and applicable tags/topics, working with the writers to plan a posting schedule, and working with the ad and editorial departments to coordinate coverage and an ad campaign to alert potential readers about something that might interest them. Once everything was ready to go, he also implemented a ‘road test’ with different parameters to make sure everything worked as it was supposed to.
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