Monica S
Strategist #52445
Joined 10/8/2020
3 Star Rating
1,429 Projects
As a successful content creator and marketing professional, Monica is proficient in digital and traditional content creation, social media creation and response, storytelling, PR communication, white paper and e-book creation, blogging, email strategy, SEO, as well as long and short form content creation for a large variety of businesses.
Pharma
Web Page
Lifestyle
Medical
White Paper
eBook
Blog Post
Healthcare
Real Estate
Script/Video
1 More

Specialties

Beginning as a journalist before settling into her content creation and marketing strategy specialization, Monica is highly proficient in writing and strategizing for content and copy and campaign development related to
* Healthcare and Medical Services
* Health/Nutrition/Fitness
* Music
* Technical Topics (from "how to order car parts'' to "how can managed print services boost my business)
* Recreation Topics (such as, "the best fishing spots in the country")
* Real Estate

Monica is trained in SEO, and keeps up with the changing algorithms. She also has superior topic research skills.

Interests

During Monica's downtime, she loves to read books. She also loves to take the time to learn. Monica is registered on sites, such as Moz and HubSpot among others, that are filled with articles and videos on how to always keep up, and stand out from, the almost daily changes and new innovations in digital marketing techniques.
Traditional print strategy also changes often. Monica ensures she remains at the forefront of all this new, fascinating strategy-related information and news in order to apply her learnings to her work.

Education

Queens College of the City University of New York

Graduated magna cum laude

Minored in Life Science Communication

Editor-in-Chief of QC's weekly newspaper, which was filled with on-and-off-campus news, information, and events

Healthcare

400 Projects Completed

Monica's core competency for more than 2 decades, she is especially proficient in healthcare and pharma content and strategy development • Creating omnichannel experiences designed to maintain brand voice, messaging, and design across all platforms
and devices • Point of Care advertising • SEO implementation aimed to engage targeted traffic and to sell • Expressing abstract concepts in concrete, understandable ways • Managing multiple projects on-deadline

Medical

199 Projects Completed

For more than two decades Monica has specialized in creating content for, and strategizing, all manner of medical-related content. She has written for every medical service line in the form of brochures, websites and web pages, microsites, storytelling pieces, social media posts, TV and radio spots, and more.

Lifestyle

175 Projects Completed

Over the years, Monica has applied lifestyle marketing as a technique for videos, web pages, blog posts, brochures, ads, etc in order to position the product or service in ways that clearly identified -- through engaging and highly relatable content -- the ideals, aspirations, and aesthetics of a brand or service for their specific target audiences.

Pharma

100 Projects Completed

Monica has written articles, blog posts, web pages, and ebooks within the Pharma industry. This work always went hand in hand with her content creation work in the Healthcare field.

Web Development

65 Projects Completed

When developing a site of any size, planning is key. I have developed entire websites and microsites using planning and analytics tools. These involve knowing the scope of a project through Gantt charting; developing the consistent voice and tone of the site; planning out the consistent colors and designs; keyword research to attract target audiences once content begins to be written; creating deadlines for each step of the creation and handling those dates through a shared Google document, and the list continues.

Real Estate

50 Projects Completed

Monica has freelanced and contracted for several commercial real estate companies where she handled some omnichannel campaigns, and singular jobs such as web copy, social media calendaring and posting, owner bios/profiles, and more.

Blog Post

250 Projects Completed

Monica has created hundreds of long and short form blog posts for a variety of businesses and organizations. Her keyword-rich blog posts are all aimed at targeting the right audiences and drawing them in with optimized, compelling, information-filled (and fluff-free!) copy.

Web Page

100 Projects Completed

Monica has developed strategies for numerous websites and microsites. She knows the strategic path from beginning to end, from scoping out the project and creating deadlines for each moving part of the project, to creating Gantt charts for target audience specification. Monica also creates style documents to ensure voice, tone, and design are consistent throughout each web page.

Script/Video

50 Projects Completed

Monica has ideated, scripted and helped produce videos for a variety of clients. Each video she has created was successfully strategized to raise brand awareness, to create engagement, and to drive subject matter authority -- and sales.

White Paper

20 Projects Completed

She has researched and developed strategic marketing methods for a number of clients. The aim: build their audiences, gain online visibility and authority, drive success.

eBook

20 Projects Completed

Monica has written a variety of ebooks in the fields of science, medicine, and digital marketing.

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