Tianna M
Strategist #52006
Joined 9/30/2020
5 Star Rating
695 Projects
Tianna has been a content strategist and writer since 2015. Working for both B2B and B2C companies she has written everything from advertisements, web pages, blog posts, white papers, training programs, brand strategies, and webinars.

She has written for many industries including marketing, fitness, finance, payroll/employee benefits, non-profit, pets, real estate, mortgages, customs brokerage, digital enterprise solutions, agriculture, farm animals, and law.

As a writer with a marketing background, her goal is to ensure every piece of content is written to accomplish a goal for its intended audience. She has a strong background in SEO and keyword research with the ability to rank content in a local or global search on Google and BING.

She has a wide array of experience writing different content types for different industries and looks forward to helping your company use content to reach its goal.
Fitness
Finance
White Paper
Presentation
Article
Blog Post
Web Page
Facebook Post
Advertisement
Banner Ad
10 More

Specialties

Tianna has experience building strategies for all online and offline marketing tactics with specialties in content planning, lead generation funnel creation, email sequencing, social strategy, martech implementation (and integration), as well as full company-wide marketing strategies that specifically target short, medium, and long term company goals.

Experience includes:
- Email sequencing for the SAAS and agency business
- Marketing strategy for SAAS, Lifestyle, law, agency, and B2C companies
- Content planning for many industries with a focus in either demand generation, SEO, or social engagement
- Social strategies for over 10 different industries with 150% follower growth rates using content
- Martech implementation in SAAS companies

Interests

Tianna's interests include monitoring the latest marketing tactics in SEO, email marketing, web development, social media, and content marketing. Tianna enjoys using new tactics with tried and true marketing strategies to test new avenues while ensuring growth is still achieved in the expected time frame. She believes in mitigating the risk of these new avenues with well-tested methods.

A good example includes understanding the use of new social platforms like Tik Tok while ensuring companies are not stretching resources. Using tested methods and splitting resources 80 - 20 Tianna ensures goals are reached and a return on ad spend is seen in the expected time frame.

As a person who loves to experience a brand, Tianna places a large emphasis on the customer experience. With experience auditing online and offline experiences Tianna makes sure every strategy or piece of content means something to the reader.

Education

Thompson Rivers University

Tianna graduated with a specialization in marketing and communication.

Marketing

11 Projects Completed

Tianna has been in the marketing industry for over 8 years. Tianna has experience as an in-house marketer, in an agency, and as a strategist. She has worked with the B2B and B2C sectors.

Tianna has improved lead generation using content, social channels, and paid methods. She has extensive experience optimizing email campaigns, paid ads, and sales funnels to improve a companies bottom line.

Search Marketing

5 Projects Completed

Tianna has been involved in search marketing in the B2B and B2C sector. With experience in SEO, paid advertising, and advanced knowledge in Google Analytics Tianna can use the data available to help build a plan to improve overall traffic on-site and improve the lead funnel.

Legal

3 Projects Completed

Tianna has written articles for the legal industry (mortgage, law, and employment). She also has advanced knowledge of special ad groups on Google and Facebook and a strong understanding of how to navigate the rules around each platform.

Business

3 Projects Completed

Tianna has worked in the business industry for most of her career. She has knowledge in product marketing, operations, CRM systems, content planning, and B2B lead generation.

Tianna has used paid tactics like Google and BING. She has experience using LinkedIn sales navigator for lead generations. She has created strategies as short as three months and as long as 5 years.

Tianna has been involved in brand creation and re-brands. She has launched a new SAAS business and moved businesses from a fully offline sales plan to online avenues.

Tianna has the business and marketing acumen to help your business grow in your respective industry.

SaaS

2 Projects Completed

Tianna has created marketing strategies for two saas companies in the B2B sector. Tianna helped one company implement the plan from start to finish and wrote the other strategy to allow the company to implement tactics on its own.

The strategies focused on short and long term lead growth through an owned audience, increasing organic traffic, and highly targeted paid ads.

Real Estate

2 Projects Completed

Tianna has worked with real estate teams and single real estate agents. She has created full marketing plans for each brand and played an integral role in the execution of each plan.

Tianna has experience with content planning, keyword research, SEO, paid ads on Google, Facebook, and Instagram.

She has set up tracking on ads and organic pages as well as set up a CRM system that allows an agent to understand where the best leads are coming from and how much money to invest.

Software

2 Projects Completed

Tianna has worked in the SAAS industry helping both new and established companies improve lead generation.

Tianna also has extensive experience implementing marketing automation and can implement systems like Salesforce, Hubspot, Email Platforms, and many other common CRM systems.

With this knowledge, Tianna also has the advantage of understanding the customer journey from brand introduction to after-sale follow-up. She has run web understanding tests and used marketing research and customer interviews to improve the customer journey. She has advanced knowledge in tracking and has built several internal systems to help a company calculate a complete ROAS.

Fitness

1 Projects Completed

Tianna has created a social and content plan for a fitness blog with the goal of creating thought leadership and brand recognition. The plan focused on building a strong social audience and using content to convert the audience into an email list to be used for revenue generation.

Finance

1 Projects Completed

Tianna has written content for the investment industry. She has also complete and executed webinar plans for demand generation.

Tianna has used LinkedIn to improve the client's lead generation and has knowledge of LinkedIn Sales Navigator.

Article

100 Projects Completed

Tianna has created 100's of articles in the B2B and B2C sector. These articles have had the goal of traffic, email sign-ups, lead generation, keyword ownership, or thought leadership.

Tianna can help you build an article or webpage that meets the company goals you have set up. With experience building email campaigns, on-page tools (like calculators and quizzes) Tianna can make your page the best lead generator on the internet and help you improve your website traffic.

Blog Post

100 Projects Completed

Tianna has been a writer on the Writer Access platform for a year. With experience as an in-house marketer and in an agency setting Tianna understands what is required to make a great blog post. Tianna has experience with keyword ownership and has helped many different websites improve their SEO through content.

Web Page

100 Projects Completed

Tianna has written and designed 100's of web pages. She has wireframed and launched websites in several different industries.

Tianna planned and executed a unique long-form content strategy for a marketing agency. Using long-form content that is ranking for high-value keywords the strategy increased on-page conversions by over 40%.

Facebook Post

100 Projects Completed

Tianna has completed the Facebook marketing course. Tianna has created and optimized Facebook and Instagram ad campaigns for the B2B and B2C sectors.

Advertisement

100 Projects Completed

Tianna has experience writing online advertisements for online magazines, Google ads, BING, and social media.

Tianna has also designed and published advertisements in agricultural print magazines.

Banner Ad

100 Projects Completed

Tianna has created copy and designed banner ads for Facebook, Linkedin, Google, Instagram, and Bing.

Email Copy

50 Projects Completed

Email copy needs to be fun and witty. It also needs to accomplish a job. Tianna has created strategies for single send emails, set up email automation campaigns, and created review request campaigns. Each campaign had it's own unique goals and Tianna was an integral part in ensuring each campaign plan outlined the customer journey, copy, and landing page.

Presentation

10 Projects Completed

Tianna has presented at conferences, online courses, webinars, and presented marketing strategies to large companies in many different industries.

Tianna has written and created video courses that are currently being sold to small businesses. These courses cover marketing strategy, social media, Google ads, and basic SEO. Each course has a written portion, video portion, and test portion. The courses also have easy to use hand outs created and designed by Tianna.

Brochure

2 Projects Completed

Tianna has written copy for two brochures used at major tradeshows and in everyday marketing materials. With the ability to work with a designer Tianna can create memorable material that will not be forgotten by customers.

Webinar

2 Projects Completed

Tianna has written and executed webinars with the goal of lead generation and email list building.

She offers a webinar package that includes everything from topic to execution. Get started on your new webinar strategy today.

White Paper

1 Projects Completed

Tianna has written several white papers with different goals. With experience in research and the business acumen to help you reach your goals, Tianna can assist in many different industries.

Experience includes:
Marketing Agency
Air Purification systems for the dental industry
Mortgage Broker
Finance - Retirement savings
Customs Brokerage
Animal care (agricultural, pets)
Gardening (indoor, outdoor)

Tianna can help you write copy for the perfect white paper and work with a designer to make your work pop. Talk to Tianna for help with lead funnel creation for your white paper.

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