It took Michaela five hours to write her first book. She was eight years old, and she knew the book would be a bestseller. Many things have changed since then, but never her ability to dream.
Six years of experience working with various companies within the travel sector. Content strategy includes enlightening posts to promote various travel topics, informative posts that review or detail a specific travel location, and entertaining, first-person stories and interviews. Marketing strategy includes analyzing target market, expanding brand awareness, and creating funnels.
Knowledgeable in developing content and marketing to promote increased interest and engagement of women. In-depth understanding of the inspirations and motivations of this demographic, and also specialized experience in all aspects of being a woman.
Deeply familiar with the self-help industry and the fundamental motivations of human beings and their communities. In-depth knowledge of how people are impacted by society and their methods for surviving, balancing, and thriving across various life components.
In-depth understanding of workplace culture and workforce development. Business content strategy involves creating, curating, and conducting interviews for content around topics of diversity, inclusion, and worker empowerment. Diversity and inclusion in the workplace is a hot topic with a consistent, and often higher, search volume year after year.
Specialized experience managing social media profiles and public relations strategy. Her skills include planning and creating Twitter posts that increase brand awareness, promote customer engagement, and go viral.
Over six years of experience managing social media profiles and public relations strategy. Her skills include planning and creating Facebook posts that increase brand awareness, promote customer engagement, and go viral.
Extensive experience planning, writing, and circulating blog posts that boost reader engagement and subscriptions. Blog strategy focus areas include target market research, search engine optimization, and link building.
Proficient in planning, creating, and formatting digital presentations that support verbal presentations. Presentations are engaging and informative without distracting from the presenter. Brand style, including color scheme, tone, and font, are incorporated into the presentation to boost awareness.
Several years of knowledge and experience engaging subscribers through email newsletters. Newsletter strategy includes creating, formatting, and sharing engaging, interesting, and click-worthy information that boosts brand awareness and conversions.
Experience planning, writing, and circulating press releases that increase customer acquisition and secures additional press. Press release strategy includes creating and sharing accurate, persuasive, and engaging prose that propels readers towards a call to action.