Jennifer enjoys reading and writing fiction in addition to travel and spending time with family. Her most memorable trip: Driving from Los Angeles to Philadelphia via Route 66 and Midwestern back roads in early 2016. She is an avid swimmer, practices yoga and strength training and makes a mean vegetarian chili.
Jennifer has extensive experience working with start-ups and early stage companies, which bring with them very specific outreach needs. While many are defining new verticals, others seek to find their voice within existing ones, which requires significant research and understanding of how the client's offering is different. Jennifer led a team of four implementing a national holiday campaign for a major wireless service provider and brand. The campaign promoted multiple service offerings - text, Internet, phone - and was aimed specifically at non-contract users who buy minutes in chunks. It spoke to consumers from all walks of life. Its demographics spanned online and traditional media aimed at consumers but also brought industry attention via case studies in the business media.
In owning and operating her own company, Jennifer was responsible for qualifying, cultivating and developing new business opportunities.
Jennifer co-founded an online community about the city of Philadelphia, which led to numerous impromptu blog posts to engage and continue dialogue within the community. She has also written topical posts of approximately 500 words.
In her capacity as owner and founder of KMG Worldwide, Jennifer was responsible for writing and pitching press releases for clients across several verticals.
Jennifer developed and published newsletters on behalf of clients, providing actionable copy that drove readers to click through for more detail.