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Mara is a passionate problem-solver who loves to give back to her community. She is a big supporter of improving the lives of foster children and volunteers whenever possible. She also loves the outdoors, self-defense (krav maga), making metal and beaded jewelry, and exploring the world around her.
Mara created the strategy and marketing initiatives for a credit union and a mortgage technology organization. She has worked on both the B2C and B2B side and writing and marketing products and services about mortgages, personal finance, auto loans, mortgage origination and servicing.
Mara has worked in marketing communications for 10 years. Her experience includes content marketing, email marketing, CRM software, event planning, community outreach, graphic design, SEO, SEM and PPC, social media, advertising, and sales support.
Mara worked in marketing for a community college system and also did content creation for an EMBA program. She is well-versed in appealing to students, creating testimonials from current and former students, writing about financial aid and internships, and building connections with partners (employers, politicians, nonprofits).
Mara is working towards as close to a zero-waste lifestyle as she can get. She enjoys writing about topics related to that - sustainability, in-home composting, removing single-use items from lifestyle, making one's own toiletries, etc.
Women are still making strides towards equality in the U.S. and other countries. Overcoming both obstacles out of their control and self-imposed ones interest Mara.
Mara worked in search marketing for an agency for two years. Prior to that, she managed an employer's AdWords account and incorporated SEO best practices into her written content. Mara enjoys learning more about search.
Blogs are a great way to add value to prospects and customers, while solidifying your company as an expert in your industry. They also are a great way to promote your product or service through social media and search.
Testimonials are a great way to add credibility to a product or service, especially when they come across as transparent and genuine. They should give the reader insight into why the user recommends the product or service.
Emails serve many purposes. They can be brief or descriptive, informational or promotional. The best way to get the best results is to personalize your email to your audience and use visuals as a way to tell the story or spread your message.
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