When Julie is not writing professionally, she is writing for personal enjoyment. She also enjoys playing the guitar, and drawing with her teenage daughter (Julie prefers pencil while her daughter uses an iPad â€” of course!). Julie and her husband like to visit car shows, and sometimes participate in them with their Triumph Spitfire. In the fall, Julie and her family love to explore new corn mazes.
Julie has served as a director of marketing and communication in the higher education industry since August of 2009. She's been involved in three website redesigns and technical upgrades, Google Analytics measurement framework analysis and setup, content audit, inventory and strategy setup, and numerous other digital projects and initiatives. Additionally, she has worked with university and college leadership to develop marketing and communication strategy, including branding, reputation management, departmental reorganization, customer relationship management strategy, recruitment audit and strategy, and much more. She has also developed the content strategy and content for most of these projects, and trained others on best practices in content strategy.
Julie has over four years of experience working in healthcare and bio/pharm. At an operating company for Johnson & Johnson, Ethicon Endo-Surgery, she was responsible for overhauling the company intranet. She worked with a team from information technology, marketing, and communication to develop a content governance strategy, content strategy, and news development. When she worked for Fleet Pharmaceuticals and Summer Eve Products, she was responsible for conducting marketing research, analyzing product price and product placement, and proposing new product packaging designs.
Julie has developed strategy, design, architecture, and content for numerous websites â€” internal and external. She has worked with over five different content management systems, including WordPress, SiteCore, dotCMS, Adobe Experience Manager, SquareSpace, and Weebly.
Julie has written and edited countless articles and stories for web and print. The topics of the articles range from information articles posted on an intranet for employees and staff, to profiles of employees, faculty, alumni, and students. The length of these articles run anywhere from 750 to 3,000 words.
Julie has written creative briefs to direct design teams and advertising agencies on the development of ad campaigns and supporting material and promotion. She also wrote copy for print, web, digital, banner, and social media advertising.
Julie has collaborated with design teams to design one-page, two-page, tri-fold, and booklet brochures promoting products, services, academic programs, research centers, and more. For example, she partnered with the design team of the Cincinnati Museum Center (CMC) to create a brand and style, with brochures and other materials, to promote a collaboration between CMC and the University of Cincinnati called Passport to Discovery. Recently, Julie worked with the recruitment team at the University of Cincinnatiâ€™s College of Arts and Sciences (A&S) to create a brochure that was distributed at Orientation to new A&S students and parents.