Corrie is a devoted mom who loves working as a content marketer. She enjoys running and yoga, horror movies and coffee. She loves to sing and cook, not always at the same time. She's outgoing and friendly, very Type-A, but knows how to relax with friends, family, and a great book--or an episode of Downton Abbey.
Corrie worked in the marketing communications department of a health insurance company for 10 years before freelancing. Aside from amassing experience and expertise spanning the recent health care reform era and its impact on employers, consumers, and insurance agents/brokers, she has knowledge of and writing project experience with life insurance and ancillary products.
In addition to writing content for multiple B2B technology clients (SaaS companies, IT staffing and professional services companies, and larger companies offering complex business solutions), Corrie has written blog posts and crafted various press materials for a leader in consumer computer/connected home/gaming products industry. She has also written extensively on how technology continuously impacts consumer preferences and informs business strategy and process optimization.
Corrie has developed and written content focused on the latest trends in leisure and business travel; topics most often relate to booking and payments technology as well as thought leadership around the challenges and opportunities facing corporate travel managers and travel suppliers.
Corrie has written extensively for supply chain finance and accounting professionals, covering a range topics from digital technology to workforce management. Her solutions marketing expertise centers on accounting, BI/analytics, and payments software, and most of her relevant project work has focused on providing thought leadership and sales enablement content. Aside from having both bachelors and masters degrees in business administration, Corrie also earned Series 7 and 63 licenses early in her career, demonstrating her familiarity and comfort with financial topics as they pertain to businesses and consumers.
Corrie has worked with a number of SaaS providers, from startups to market-leaders, in support of their marketing content strategies. Platforms have served the needs of accounting, finance, human resources, real estate, and fleet management professionals--and products meet the communications, engagement, collaboration, and analytics needs of today's businesses.
Corrie's project work with various B2B solutions providers has exposed her to the various challenges and opportunities facing today's hiring directors as well as professional job candidates. Additionally, research has led her to explore the impact of both technology and multiple generations in the workplace, especially as it pertains to attracting and retaining employees and proving competitive benefits packages.
Corrie works with a leading fleet telematics provider to help establish thought leadership and drive awareness and interest in their B2B solution.
Corrie has worked on marketing content targeting the education vertical. Her project work has centered on thought leadership and addressing the technology needs of both educators and payments professionals.
Corrie has experience writing content about environmental initiatives and green products for multiple verticals targeted by a large office supply company. These include education, healthcare, government, enterprise, and small businesses.
Corrie supported a global public relations agency client's media content. She wrote blog posts and crafted various press materials for the client, a leader in consumer PC and gaming products.
Corrie's project work has led her to explore topics related to government office administration (e.g. "staying on top of technology" and "going green")
Corrie develops concepts and writes blog posts for audiences primarily consisting of professional and executive decision makers in the functional areas of human resources, supply chain finance/accounts payable, and fleet telematics. Industry verticals include health insurance/healthcare, education, travel, and real estate. Content supports clients' thought leadership, sales enablement, and lead generation efforts.
Corrie has developed concepts and written full copy for B2B and B2C direct mail packages and postcards primarily in the life and health insurance industries. She can be counted on to "think outside the box" to create test copy as well as tag lines, headlines, envelope teasers, and other elements required for successful direct response marketing campaigns.
Corrie has developed and written e-mail campaigns to support sales enablement, generate leads, engage and nurture customers and potential customers, generate interest in live events, and more.
Corrie has written numerous customer case studies demonstrating clients' successful engagements with customers. Her process includes interviewing clients's customers and working closely with marketing department to ensure alignment with their solution's value proposition and overall goals for the piece.
Corrie has developed and written B2B newsletter content addressing customers' concerns while promoting clients' expertise and soft-selling solutions.
Corrie has worked with both agency and corporate clients, ranging from global marketing research firms to successful SaaS start-ups, to develop and write white papers demonstrating thought leadership and B2B solution or marketplace expertise. She has taken end-to-end ownership of projects and has stepped in help edit and add impact to content developed by non-writer experts.
Corrie has ghostwritten trade articles on behalf of company leaders to demonstrate thought leadership. She has interviewed executives, consulted with marketing teams, and conducted research to ensure content is written in the appropriate voice and achieves the objectives of the piece.