A dedicated birder, Christopher can be found staring through binoculars in search of new and familiar species in any season. He also enjoys reading fiction and nonfiction, spending time with his wife, his chug (chihuahua/pug) and two cats. In an attempt to remain moderately fit, he likes to walk to and from his favorite restaurants.
Using both content strategy and writing skills, Christopher has developed advertisements, brochures, websites and many other materials for manufacturing companies making everything from screen printing inks and equipment to furniture, animal health products, pre-engineered buildings and more. His clients have included Oklahoma Fixture Company, Hill's Pet Nutrition, National Graphics, Wilflex, Butler Manufacturing Co., American Ultraviolet Company and many others. Whether the processes and products are straightforward or intricate and complex, Christopher knows how to bring out the features and benefits that sell.
Christopher has provided content strategy as well as visual and copy development for health and healthcare articles, advertisements, websites, blogs, videos and other communications. He has a strong background in the area, having worked with clients such as Oncimmune Inc., a maker of cancer tests; bioMÃ©rieux Inc., a manufacturer of medical diagnostic equipment; and Sigma Diagnostics, a manufacturer of medical tests. He has authored blog posts, print ads, brochures, videos, websites and articles.
Christopher has provided content strategy and copy for animal heath and nutrition product manufacturers and providers, including Hill's Pet Nutrition, VetCentric, Royal Canin, Nutramax Laboratories Inc. and Bayer Corporation. He has developed concepts for and written print advertisements and collateral pieces, including brochures, product manuals, newsletters, posters and other communications concerning products for dogs, cats, horses and even fish. His experience in new-product introductions as well as ongoing advertising, promotion and technical documentation is extensive.
Christopher has been instrumental in developing the strategic foundation and printed materials for an award-winning program aimed at increasing college admissions. He has worked with colleges and universities to create affordable printed materials, videos, radio spots and television commercials, as well as articles for a medical school alumni publication.
Christopher once developed a simple fund-raising letter for a mental health association that garnered a 50% response. Working with non-profits is all about content strategy that leads to the greatest return at the lowest cost, and that is what Christopher's strategic approach is all about.
Brochures remain an essential marketing tool, and Christopher has many years' experience developing content strategies, visual approaches and copy for brochures discussing products and services in diverse industries. These industries include a wide variety of business-to-business and consumer goods companies.
Direct mail has become more sophisticated and narrowly targeted, so a good content strategy is essential. Christopher has extensive experience in business-to-business and consumer direct mail and brings that experience to bear in taking on every challenge.
Starting out in public relations, Christopher developed content strategy and copy for news releases distributed by a pre-engineered building manufacturer with franchise builders throughout the U.S. Since then, he has handled news release writing for a broad spectrum of companies and non-profit organizations.
Every advertisement Christopher writes, whether for print or digital media, is founded on a well-developed content strategy based on the nature of the product or service as well as the audience. He has developed ads for a wide range of products and services in many industries.
The content strategy for the majority of web pages needs to include ways to keep the information concise and engaging. Otherwise, viewers simply move on. Christopher has worked on eye-holding websites and landing pages for major information technology and railroad companies as well as pages for many other companies.
Christopher has provided content strategy and writing services for promotional and journalistic articles for trade, business, educational and popular media on topics ranging from engineered buildings, disaster response, cosmetic surgery, HVAC systems and Medicare to residential real estate, the right-to-die controversy, tattoo removal and much more.
The content strategy for Christopher's first radio spot involved providing a dramatic comparison between the number of deaths from auto accidents with another tragic number that listeners could relate to immediately. That number turned out to be higher than American military fatalities in WWI, WWII, Korea and Vietnam. Since then, he has created radio spots for dozens of for-profit and non-profit organizations..
A strong content strategy for a blog should lead to high-impact, brief posts that make their point quickly and concisely. Christopher has developed effective blog posts for a golf course, a medical diagnostics company and a range of other clients.
Shaping content strategies for successful commercials, corporate and product videos, and feature films has been a focus for Christopher for years. He has written scripts that entertain even as they clearly explain complex ideas.
Christopher has provided content strategy input and copy for catalogs featuring food, sports equipment and other consumer goods for 30+ years. His focus has always been on creating engaging content that informs, entertains and locks in the sale.
Christopher has written or edited a number of non-fiction and fiction books for adults and children on subjects ranging from the Eiffel Tower to a guide to retirement to a novel about a psychologist accused of sleeping with a patient.