Myca loves to read, write and watch her two incredibly talented daughters dance. She also enjoys learning new things and spending time outdoors with her husband.
Over 10 years of experience in the non-profit world in a variety of roles across publishing, operations, marketing and customer experience.
Excels at defining business and content strategy for technology companies, with a specialization in managed service providers.
High level of familiarity with legal documentation, due to a former life as a contract administrator. Comfortable using legal language for documentation as well as at a content level and speaking in a highly professional voice.
Extensive experience writing articles around healthcare and healthcare technology topics, as well as defining overarching cross-platform content strategies.
Significant work with UK, Canada and US wedding sites for content strategy and blog posts, as well as customer entanglement metrics and recommendations.
Defined content and blog posting strategies for automotive websites from auto financing, to repair shops to dealerships. Experience with global organizations in Canada, US, and UAE.
Myca has provided literally hundreds of organizations with strategic content calendars that help drive their customers to action. When you need content that not only is interesting, but also engaging--then you need to have a firm strategy and be able to walk customers step by step through the sales cycle.
With more than 12 months writing a minimum of 6,000 words per day, Myca is able to quickly and easily create a strategy based on nearly any type of topic. Her professional background in finance, marketing, technology, parenting and non-profits provides a broad set of experiences on which to draw.
Myca writes a large number of complete websites, and some of these websites are for consumer goods and require product descriptions and details. She is very comfortable with this type of writing and strategy, and able to define details for execution quickly and effectively.
Extensive work with email copy strategy and content planning, including most recent work for Interpreter magazine. This subscription drive targeted 33,000 United Methodist pastors and leaders, and drove the highest engagement rates in more than 10 years for the project. Email content series included 5 sets of 7 emails, each set aimed at a a different target market.
Nearly 20 years of experience in the corporate world and an MBA have provided Myca with ample opportunity to hone her PowerPoint skills. Creating an average of 2 presentations per month for many years, Myca knows how to communicate in this medium and can effectively target any audience type for action.
Primary responsibility for Facebook, Twitter and web article content strategy for $75 million global non-profit Imagine No Malaria.
With over 10 years of experience in website development from the project management side, Myca excels at placing content on websites in a way that drives customers through the purchase path. Her current position in customer experience marketing provides a firm backbone of understanding what clients want and need, and how to get that information to them as effectively as possible with the fewest number of clicks.