Myca A
Strategist #11946
Joined 6/17/2015
6 Star Rating
3,712 Projects
Myca spends her days working for a global non-profit organization, but her nights are spent in writing and working to craft content strategies that will make people take action. She loves interacting with clients to determine the key outcomes that are most desirable, and then defining a strategy that will blow their expectations out of the water.

Her professional writing career is relatively new, as she has only been writing long form text for approximately 12 months. However, she has found that the compelling short-form marketing copy that helped advance her "day job" is easily translatable into articles, blog posts and website content. She's really enjoying this new aspect of writing, and looks forward to all types of new projects.
Facebook Post
Blog Post
Fashion
Presentation
Article
Non Profit
Health
Email Copy
High Tech
Legal
3 More

Interests

Myca loves to read, write and watch her two incredibly talented daughters dance. She also enjoys learning new things and spending time outdoors with her husband.

Education

State University of New York

Belmont University, Jack C. Massey School of Business

Non Profit

200 Projects Completed

Over 10 years of experience in the non-profit world in a variety of roles across publishing, operations, marketing and customer experience.

Legal

35 Projects Completed

High level of familiarity with legal documentation, due to a former life as a contract administrator. Comfortable using legal language for documentation as well as at a content level and speaking in a highly professional voice.

High Tech

30 Projects Completed

Excels at defining business and content strategy for technology companies, with a specialization in managed service providers.

Health

25 Projects Completed

Extensive experience writing articles around healthcare and healthcare technology topics, as well as defining overarching cross-platform content strategies.

Fashion

15 Projects Completed

Significant work with UK, Canada and US wedding sites for content strategy and blog posts, as well as customer entanglement metrics and recommendations.

Auto

7 Projects Completed

Defined content and blog posting strategies for automotive websites from auto financing, to repair shops to dealerships. Experience with global organizations in Canada, US, and UAE.

Article

1,500 Projects Completed

Myca has provided literally hundreds of organizations with strategic content calendars that help drive their customers to action. When you need content that not only is interesting, but also engaging--then you need to have a firm strategy and be able to walk customers step by step through the sales cycle.

Blog Post

1,000 Projects Completed

With more than 12 months writing a minimum of 6,000 words per day, Myca is able to quickly and easily create a strategy based on nearly any type of topic. Her professional background in finance, marketing, technology, parenting and non-profits provides a broad set of experiences on which to draw.

Product Description

350 Projects Completed

Myca writes a large number of complete websites, and some of these websites are for consumer goods and require product descriptions and details. She is very comfortable with this type of writing and strategy, and able to define details for execution quickly and effectively.

Email Copy

250 Projects Completed

Extensive work with email copy strategy and content planning, including most recent work for Interpreter magazine. This subscription drive targeted 33,000 United Methodist pastors and leaders, and drove the highest engagement rates in more than 10 years for the project. Email content series included 5 sets of 7 emails, each set aimed at a a different target market.

Presentation

150 Projects Completed

Nearly 20 years of experience in the corporate world and an MBA have provided Myca with ample opportunity to hone her PowerPoint skills. Creating an average of 2 presentations per month for many years, Myca knows how to communicate in this medium and can effectively target any audience type for action.

Facebook Post

100 Projects Completed

Primary responsibility for Facebook, Twitter and web article content strategy for $75 million global non-profit Imagine No Malaria.

Web Page

50 Projects Completed

With over 10 years of experience in website development from the project management side, Myca excels at placing content on websites in a way that drives customers through the purchase path. Her current position in customer experience marketing provides a firm backbone of understanding what clients want and need, and how to get that information to them as effectively as possible with the fewest number of clicks.

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