Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Where do we go wrong with social media strategy? Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution gives Byron White, CEO of WriterAccess and host of the Writer Podcast, the scoop on all things social. Keith explains why listening and looking at other brands social strategy is important, and what the best uses of social media are. To learn more about Keith, visit http://www.postcontrolmarketing.com/.