Why do we share? What happens when we share? Byron quizzes Bryan Kramer, author of Human to Human #H2H, on these questions. Learn how to make content more likable and shareable, and find out why mistakes are important in this space. Bryan is the CEO of PureMatter, frequent speaker and host of the #H2H Twitter chat. He’s been named a top 25 Influencer to Follow by Forbes, and is a featured contributor on SocialMediaToday.com, Business2Community and IBM Social Business. Read more about Bryan at http://www.bryankramer.com/.