Ashlyn specializes in crafting engaging, SEO-driven blog posts. She believes that storytelling is the most effective means of communication. So, no matter what she's working on, she aims to ensure that every word contributes to the story as a whole, especially when the client is the hero of the story.
Ashlyn also specializes in editing and is especially proficient in the Chicago Manual of Style.
Ashlyn is interested in a lot of things, but her primary interests include topics like lifestyle (beauty, books, travel, etc.), pop culture (TV shows, movies, music, etc.), pets, retail, and crafting. That being said, Ashlyn has also effectively written copy about tech, finance, dentistry, content marketing strategies, and so much more.
Ashlyn is working toward her MFA in creative writing at Fairleigh Dickinson University. Her focus is on fiction, and throughout her coursework, she's studied the best ways to craft a compelling narrative. This work translates to other aspects of her writing and editing, making her an effective editor for brands who want to capture their audience's attention.
Ashlyn has worked on several blog posts for clients within the beauty industry. Her primary experience is within the haircare industry. One of her beauty clients simply asks her to write blog articles that they can add to their arsenal, so she is able to choose the topics that would interest the target audience.
Ashlyn has worked on B2B pieces that help marketing brands attract new clients. She's done multiple articles on the benefits of content marketing and what content marketing looks like for a small to medium-sized business.
Ashlyn has worked on several blog posts and landing pages for a client that launched an online legal service company.
Ashlyn works in the publishing industry full-time. She edits and proofreads manuscripts, and she understands the ins and outs of book publishing.
Ashlyn has written a number of pieces for tech companies, from IoT developers to ticketing software companies. She helps make the tech lingo easy for any reader to understand.
One of Ashlyn's repeat clients has been a doggie daycare service. She loves creating blog posts for this company because she's able to have a lot of fun with the content.
Ashlyn has worked for a few clients in the fitness sector, and she's crafted pieces about healthy eating, gym routines, busting fitness myths, and more. She's primarily written content for smaller gyms that are looking to build up their clientele.
Ashlyn has worked on pieces that dive into specific locations, how to make traveling easier, and basic travel dos and don'ts. She loves traveling herself, so she enjoys working on pieces where she can convince readers (and herself) that a vacation is in order.
Most of the content Ashlyn has generated has been blog posts. She's created blogs for a wide variety of clients, ranging from fintech to beauty. Clients typically provide her with a topic or an outline, as well as a general overview of the brand's voice before she gets writing. She takes time to review the client's website and branding to ensure that she provides a quality product.
Many clients have a general idea of what they want their website to say, and Ashlyn hones those ideas to create an appealing webpage. If it's a new brand building their first site, Ashlyn wants to know about the heart of the brand and the founder. She asks who the audience is so she can craft a narrative to catch the right attention. If the client is looking for a landing page to attract visitors to a site that's already built, Ashlyn will review the rest of the site to ensure the tone is consistent throughout.
Clients will typically come in with a whitepaper that is dense because it's almost purely data. Ashlyn will edit that whitepaper to make it easy to read and understand. She'll ask clarifying questions where needed, but she mostly takes the time to organize the information so it's digestible and intriguing. She also ensures that the whitepaper ends with a clear call to action to lead readers to the company's product or services.