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- Brand development
- Style guidelines
- Audience identification
- Personae creation
- Messaging architecture
- Content ideation
- Editorial calendars and workflows
- Assignment briefs
- Blog posts
- Infographics
- How-To’s
- Slide shows
- Profile features
- News articles
- Opinion articles
- Digital/print advertising
- Employee communications
- Shareholder communications
- Podcast/audio scripts
- Sales collateral
- Product copy
- Press releases
- Annual reports
- Direct response copy
- Fundraising letters
- Customer service and support materials
- Technical writing
- Creative nonfiction
- Humor writing
- New and traditional media
- Life- and work-hacking
- Health and wellness
- Politics
- Psychology
- History
- Economics
- Design
- Music (classical, jazz, atonal, ambient, chill wave, new age...to name just a few)
- Linguistics and etymology (from the Greek "etumologia," true words)
- Humor
Directed editorial, design and production of interactive features, PDFs, and print materials for the ibm.com homepage, its Smarter Planet campaign, and other Corporate content that demonstrated IBM's brand as a values-driven, innovation-based business.
Case studies, articles, sidebars, Interviews and profiles of public officials, educators, and others to demonstrate how technology can improve constituent services and increase efficiencies.
Online, magazine, news, service journalism, how-to, opinion, profiles ... if it can be described as an "article," then I've probably edited at least one or more of them.
Worked as lead editor for two IBM annual reports (2003, 2004) and two of its corporate responsibility reports.
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