A trained and educated journalist, Ross is responsible for editing news articles submitted to a midwestern think tank by writers around the Midwest. He edits the articles for tone, content, Associated Press (AP) style and typographicals. His primary emphasis is ensuring a consistent voice, and that the news direction for the organization is maintained.
SEARCH ENGINE OPTIMIZATION (SEO) BLOG WRITING
In the world of online marketing, many clients need keyword-rich, human-readable copy. Ross frequently writes articles for use on blogs and blogging sites.
Ross ghost writes blog posts for technology companies. Clients like CBT Nuggets -- a large computer-based training company -- host blogs for lead generation and brand development, and the audiences vary from highly technically familiar to uninitiated. Ross is a fast researcher and quick learner -- writing several thousand words on topics he'd had no experience with before. Topics like GDPR, Microsoft purchasing Github, the new 801.11ax wifi standard, Linux and SQL, prosthetic limbs, persian rugs, and firearms training.
SEARCH ENGINE OPTIMIZATION WEB SITE COPY
Good search engine optimization requires familiarity with SEO best practices as well as good, meaningful content. Ross has written website copy and blog posts with search engine optimization (SEO) as the primary objective for many clients. Because clients' needs vary as widely as potential customers, Ross changes writing style rapidly and easily. Clients of his have included: Prosthetics company, Furniture importer, Rug importer, firearms training institute and chiropractors.
Ross loves being a nerd. Ross is an avid reader of many genres, notably contemporary fiction and science-fiction/fantasy. He loves the arc of the last 50 years of sci-fi/fantasy, comparing contemporary works to classics and considering the lens through which humanity is viewed in art and culture.
He's also an avid video game player, primarily on the PC. He focuses on resource-gathering games like Factorio, 7 Days to Die and Rust; he also plays simulation or management games like Rimworld and Oxygen Not Included; of course, there are always RPGs like Outer Worlds too.
He's recently gotten his very first dog, an Australian Shepherd whom he loves dearly.
He's also a student (both casually and formally) of politics. Ross follows the news closely and stays up to date in events regarding national security, foreign policy and national politics.
Journalists and writers submit reporting and research about midwestern politics. Ross edits them for tone, voice, typographicals and alignment with news values of the organization. Collaboration through comments and written feedback lead to excellent content for the organization.
Ross edits website copy for tone, voice, Search Engine Optimization (SEO) best practices and human readability. Ross has worked as a web developer for marketing websites, branding websites and sales conversions for several years, and has written copy and edited copy before making sites live.
Ross writes and edits articles for submission to Search Engine Optimization (SEO) and lead generation marketing websites. Ross researches and fact-checks suppositions to ensure their accuracy and relevance to broader market.
SEARCH ENGINE OPTIMIZATION (SEO) WEB PAGE COPY
After writing SEO copy, Ross edits for human readability, awkwardness, and appropriate reading level. He uses SEO and analysis tools to fact-check as well as analyze audience.