Kristen S
Designer #63232
Joined 6/22/2022
5 Star Rating
21,261 Projects
Kristen S. is a graduate of Virginia Commonwealth University (BFA with a Double major in Communication Arts & Design and Photography). After graduating, she worked as a freelancer for two large agencies and then for two small marketing/design firms.

Over the last 25 years, Kristen S. created distinctive logos, brochures, ads, websites, and more for quite a few Fortune 500 companies, including Altria, Truist Financial, Markel Corporation, and HCA Virginia. She also worked with countless not-for-profit corporations to raise the bar on their brand and marketing strategies, such as the Mid-Atlantic Chapter of the American Heart Association, FIRST (For Inspiration and Recognition of Science & Technology), and FETCH a Cure.

Kristen S. is adept in the following software/applications:
• Adobe (InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver)
• Microsoft (Word, Excel, PowerPoint)
• Social Media (Facebook, Twitter, Instagram)
• Email (MailChimp, Constant Contact, AWeber)
• UI/UX (Sketch, InVision, Adobe XD)
• WordPress
• HTML/CSS
Science
Website
Web Designer
Medical
Banking
Food
Business
Construction
Banner Ad
Direct Mail
14 More

Specialties

Kristen S. focuses on your needs, and not the latest fads or most expensive solutions. Her design solutions are tailored to your audience and what is best for your users. By asking the right questions, defining your goals, and the audience's needs, as a team, we are able to add more value to your products or services.

AREAS OF EXPERTISE
• Annual Reports, White Papers, Catalogs, + Manuals
• Logos/Corporate ID Packages
• Corporate Presentations + Templates
• Event Collateral
• Social Graphics, Ads, + Emails
• UI pieces (Graphics + WordPress Websites)

Interests

Kristen S. has been a graphic designer for the last 25 years because as she says, "I'm addicted to problem-solving." It does not matter if it is brochure design, web design, email, or even drawing maps; she just loves finding the perfect solution.

Words that describe her:
• Friendly
• Straightforward
• Determined
• Analytical
• Designophile

Her hobbies/interests include:
• Traveling with family
• Hiking with our dog
• Cooking
• Trying new things

Education

Virginia Commonwealth University

Graduated Cum Laude with a Double major in Communications Arts & Design and Photography. Finished one semester early by enrolling in summer classes. Many of Kristen S.'s professors wrote books that were used in other universities to teach Graphic Design. Her education is based on the Swiss style of design which focuses on clean, minimalist layouts. Form always follows function.

Non Profit

3,000 Projects Completed

Worked with many non-profits including American Heart Association and US FIRST. Created signage, event logos, advertisements, brochures, invites, direct mailers, annual reports, email campaigns, websites, flyers, photo retouching, photographs, and banners.

Medical

1,000 Projects Completed

Kristen S. has experience designing for HCA and Bon Secours Health Systems. She created brochures, email campaigns, event invites, signage, vehicle wraps, photo retouching, event photos, annual reports, logos, and direct mailers.

Banking

1,000 Projects Completed

Created brochures, signage, banners, direct mailers, logos, invites, flyers, and print/digital ads.

Food

1,000 Projects Completed

Worked with a restaurant and catering company. Created websites, menus, signage, print/digital ads, event invites, point of sale signs, photographs, photo retouch, targeted mailings, brochures, stationery, and presentations.

Business

1,000 Projects Completed

Worked with small businesses to Fortune 500 companies.

Construction

1,000 Projects Completed

Kristen S. worked for 15 years as a graphic designer for 10 custom home builders. Creating community logos, stationery, brochures, websites, floor plans, photo retouching, flyers, signage, and banners.

Auto

500 Projects Completed

Kristen S. has experience in the Car Wash Industry designing direct mailers, Brochures, logos, email campaigns, signage, and POP displays.

Real Estate

350 Projects Completed

Kristen S. worked for 15 years as a graphic designer for Long & Foster and a few smaller Realtors. She created websites, banner ads, direct mailers, and brochures.

Hospitality

300 Projects Completed

Worked with a large hospitality client. Created websites, menus, signage, print/digital ads, event invites, point of sale signs, photographs, photo retouch, targeted mailings, brochures, stationery, and presentations.

Pets

150 Projects Completed

Worked on brochures, direct mailers, logos for events, signage, and stationery for pet non-profits.

Science

10 Projects Completed

Worked with ARMI on brochures, giveaways, and signage for a convention.

Brochure

3,000 Projects Completed

From 2 panels to 150-page booklets, Kristen S. has created a multitude of brochures over the years. Some were black and white, 2-color, or full-color designs. All followed strict branding guidelines, included photo research, and copywriting as needed. On occasion, she would also create a marketing campaign to help push the product or service.

Advertisement

3,000 Projects Completed

Over the last 25 years, Kristen S. has created small and large advertisements in newspapers and magazines, as well as digital ads on websites.

Emails

1,500 Projects Completed

Kristen S. has worked on a multitude of email campaigns. Some are templates used on GitHub. Others are HTML coded for MailChimp and Constant Contact. All included a marketing campaign, writing, and research about target audiences.

Banner Ad

1,000 Projects Completed

Kristen S. has created multiple banner ads and UI graphics for online apps.

Direct Mail

1,000 Projects Completed

Over the last 25 years, Kristen S. has created small and large direct mailers targeted to a specific audience to sell a product or service.

Animation: 2D

1,000 Projects Completed

Kristen S. has created multiple GIF animations over the years for all types of clients.

Logos

350 Projects Completed

Over the last 25 years, Kristen S. has created logos for a diverse client base. From small businesses to Fortune 500 companies.

Infographics

50 Projects Completed

Kristen S. has taken client information provided through studies and converted the data into engaging graphics that are easier to digest.

Book Covers

25 Projects Completed

Created multiple book covers with a focus on the target audience and communicated the subject matter quickly and in an interesting way.

Website

10 Projects Completed

Kristen S. has a keen eye for user interface design. By asking the right questions, defining your goals, and the audience’s needs, she's able to add more value to your products or services.
She utilizes the WordPress platform and often uses the Divi theme. In the past, she created HTML websites from scratch which also gives her insight into editing PHP/CSS to create customized solutions. Once you add in Kristen S. design and photography background you'll be on your way to launching the ideal website.

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