Roberta B
Designer #51840
Joined 9/29/2020
3 Star Rating
174 Projects
7-year career specializing in a deeply immersive rather than an observational approach to graphic design and brand content. Multi channel creative, capturing brand imaging, product
marketing, and editorial through emotive platforms / projects that transcend and transform popular culture.
Spearheaded projects with AipimPie, Dahmer Imovies,
DiPonta, Factory 360, and Vital Strategies. Worldwide.
Developed an affinity for seeking out crucial, emerging
cultural stories and movements and transcribing them into original content and design.
Brochure
Web Designer
Graphic Designer
Marketing
Entertainment

Specialties

Brand Designer: Worked on brand development and concepting on projects with Audi US and Tobacco Control. Created high level graphic design for print material as well as social media.
Strategist: Planned content for social media, including content organization, identifying priorities, strengths, and weaknesses to continue optimizing results.
Community Manager: Page administrator for client’s Facebook and Instagram accounts.
Content Marketing: Effectively increased social media growth (i.e. 4K followers for Instagram in 4 months for the client Zanella Art Home).
Events Promoter: Covered events promoted by company photography and live social media posts.
Editorial Manager: Coordinated with a team responsible for designed editorial layouts for 4 daily newspapers: Responsible for creating and maintaining the overall brand ethos and engaging advertising and brand partners while driving the marketing team. Diario Catarinense (state circulation, 32-64 pages), A Hora de Santa Catarina (state circulation, 24 pages), A Noticia and Jornal de Santa Catarina (both with local circulation, 24-32 pages).
Project Coordinator: Duties included collaborating with photographers, editors, and reporters to research for creation of concept of editorial layout. Organized material and graphic design creation to produce print and online material. Created sketches, wireframes, and mockups to better communicate user flows.
Connector: Responsible for the implementation and weekly update of the interactive digital newspaper for 8 months (Dec 2015 – Aug 2016). The virtual Sunday edition of Diário Catarinense was published with updated weekend news. The newspaper’s staff published the most important and current facts about Santa Catarina, from Brazil and around the world.
Creator: Designed icons, infographics for online (mobile and desktop) projects.

Interests

She is very interested in new discoveries. Would love to have projects as a UI designer. She is still learning and loving this area. Besides that, she is very good at editorial designer such as brochures or infographics.

Entertainment

50 Projects Completed

She has 6 years of experience.

Marketing

4 Projects Completed

Worked as a marketing director in 4 different companies.

Brochure

10 Projects Completed

Editorial Manager: Coordinated with a team responsible for designed editorial layouts for 4 daily newspapers: Responsible for creating and maintaining the overall brand ethos and engaging advertising and brand partners while driving the marketing team. Diario Catarinense (state circulation, 32-64 pages), A Hora de Santa Catarina (state circulation, 24 pages), A Noticia and Jornal de Santa Catarina (both with local circulation, 24-32 pages).

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