Wendy writes in a clear and concise way and has written in several different industries, including, but not limited to, education, medical, legal, real estate, relationships, kids/family, self-help, beauty, food, politics, and government.
Wendy enjoys the versatility of writing topics as a freelancer and has written many articles with SEO-rich content, blog posts, and product descriptions and email campaigns.
She excels in papers requiring painstaking, detailed research and a serious, professional tone. She has also enjoyed writing in a variety of styles for projects such as self-help articles and blog posts.
Since 2020, she has taught herself (through books and mentors) about marketing strategy and is now able to implement that knowledge more mindfully as she writes for clients.
She is busy (and interested) in raising her two boys, now eleven and fourteen years old. She is a stay-at-home mom whose main purpose is to be present and available to care for her family.
Wendy, among other active pursuits, loves to read and takes weekly library trips during the summer. Writing needs fuel. Books are her fuel.
She has spent a lot of time researching everything from how to mow your lawn properly to getting rid of lanternflies. Her strength is being able to research virtually anything and write cohesively on a topic in an engaging way.
She has been immersed in marketing for the past year, specifically, and has written many blog posts geared toward small business owners on the importance of various strategies and how-to guides to direct them through these tasks simply.
Her most recent self-education has included about ten books by various marketing experts (or self-proclaimed gurus) on marketing and effective strategies, so much of her work is now implementing more streamlined and traditional concepts geared toward smaller businesses.
She has limited experience with SaaS, but the things she is familiar with include DocuSign, Hubspot, Slack, and MailChimp.
She has created two e-books for her previous employer and is on the cusp of creating two more, one for herself and one for a client.
She has had over a decade of writing/copywriting experience. Her previous employers used her skills daily and she is am now working freelance to help other businesses tighten up their content to make it start working for them.
She has been writing case studies more frequently in the past year, though she has written others before (her mind is just a muddle.. she doesn't typically count types of content).
These pieces of content are extremely helpful when trying to give 'social proof' to your audience base and demonstrate how your product or service helped your customers succeed or eliminated their pain points.
She is comfortable with the interview process required to collect the story and take the necessary time to write it in a compelling and story-like manner.
Again, she doesn't typically count my projects by style type; but I have been writing newsletters especially frequently this past year. The purpose of a newsletter is to engage your warm leads by nurturing them with valuable content and keeping your business front of mind for when they are finally ready to purchase.
She is very comfortable with long-form newsletters that have a bullet point structure; but is happy to work in a different style if that is what's desired.