SEO or Search Engine Optimization is the key to gaining web traffic for your website or group of websites without spending an arm and a leg on banner ads and PPC programs. Anyone who has ever worked on an SEO campaign realizes that it is almost like growing a garden. If you take care of all the little details, your “harvest” of visitors will be prolific. However, if the components do not come together properly, you will not achieve nearly as much. In your SEO garden, website writers are the sunshine. With enough sun, your SEO garden will grow and flourish. Keep these SEO gardening tips in mind to make certain you get the harvest of your dreams!
- Try Something New – Just like with gardening, if you do things the same as you have always done, you will get the same results. As such, do not be afraid to try something new. With content writing, this may mean that you try a new writer, build a new page or consider a new type of content. By trying something new, you may achieve something you never thought was possible and grow a bigger harvest than ever before.
- Plan for a Rainy Day – There can’t be sunshine every day. Think ahead to the rainy days and decide how you will proceed. In your SEO garden, the rainy days may mean a change in Google algorithm or a period of low traffic due to holidays or a new competitor on the market. How will you utilize website writers to get through these rainy days?
- Remove the Weeds – Just like a garden, any type of web project will develop weeds. Your weeds could be low quality content, content that is copied by other websites or outdated information. Spend some time every now and then where you prune this content and keep things looking fresh. When you get rid of the weeds, your crop will be able to grow without getting choked out and hidden by all the dreck.
Just like a real garden, your SEO garden is constantly a work in progress. If things are not going as they should, don’t be afraid to plant a new batch of seeds and start over! It may take some time and trial and error, but eventually you can sit back, enjoy a nice glass of lemonade and appreciate the fruits of your labor.
Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.
