Oh, the places you’ll go—when you hire content writers to help build your web presence! However, just because you use an agency or content management firm to hire content writers doesn’t mean you are not actually working with real people. Because of the “real” factor in working with writers, it can be difficult to properly plan for your content needs. Therefore, it may make sense to work with a team of writers, especially if you have a need for a large amount of content.
On the other hand, working with a single writer allows you to build a consistent voice across your web properties and you can feel confident in the quality of work you will receive. If you are getting ready to hire, spend some time going over the pros and cons of working with one vs. working with several writers.
One Cat, Many Hats
The biggest benefit of hiring just one cat… err, writer is that you will have a very good idea what you are going to get when you send your writer an assignment. Your writer will learn about your business and your requirements and will most likely send consistent work back to you. If you have a small amount of work and are not on a strict timetable, this can be the perfect solution.
However, the time issue is one of the biggest drawbacks of only working with one writer. If your writer goes on vacation, takes ill or just needs some time off, you may find yourself needing content and not having anyone who can produce it for you. Additionally, if you require a piece that is more complicated or otherwise different, your writer may not have the background to produce it for you.
Thing 1 and Thing 2 (and even Thing 152!)
Working with a group of writers can be important for certain organizations. If you have a need for a large amount of content, it may simply be too much for one writer to handle. Moreover, if you have several writers on call, you can almost guarantee you will have a quick turnaround on your content orders.
The downfall to working with a group of writers is that some may be better suited to writing your content than others. It takes some effort to build a team of writers that will cover your topic as required. Finally, even if your writers are all well-versed in your topic and excellent writers, they will all have a different style or approach they take to writing, so your pages may feel a bit disjointed.
At the end of the day, the decision on how to build your writing team is up to you. As Dr. Seuss wrote in Oh, the Places You’ll Go:
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own, and you know what you know. And you are the guy who’ll decide where to go.”
Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.