My father was a real estate broker/owner. He also sold Aetna property casualty insurance. I have obtained my life and health insurance agent’s license three times over the last 35 years. It’s staggering to think of the revolutionary changes that insurance agencies have witnessed during my lifetime, let alone since my father’s insurance peddling days. Those of us who find ourselves writing insurance website content have infinitely more information to integrate with each new year.
In an article about the insurance industry in 2015, Jim Carroll raises interesting questions about the effects of the digital and social media revolutions. Will the Millennial insurance agent create her own widget or app that allows her to quote, sell, bind and service policies on her website? How is auto insurance risk accurately assessed now that cars are navigating themselves? What are the motivating factors involved in marketing life insurance to Millennials?
If you live in an area that will be hosting one of the hundreds of 2015 insurance industry trade shows, an investment of your time could pay big dividends for your insurance content seeking clients. Here are five events to consider.
Property & Liability Resource Bureau Claims Conference
March 29-April 1, 2015; Anaheim, Calif.
The PLRB’s property and casualty insurance claims event offers 100 educational classes and over 300 service providers at the Insurance Services Expo. This year’s Expo theme is: “Tell Us What’s New.” Exhibitors will showcase innovative products and the latest technologies in claims management.
Life Insurance and Market Research Association Conference
April 13-15, 2015; Anaheim, Calif.
LIMRA, the world’s leading insurance and financial services trade association, holds an annual conference that provides numerous opportunities to network with professionals involved in all aspects of life insurance products. More than 30 workshops will be held “on topics including product innovation, distribution, markets, technology, administration and regulation.”
Insurance Accounting & Systems Association Educational Conference & Business Show
June 7-10, 2015; Las Vegas, Nev.
IASA’s gathering boasts over 80 technical sessions that cover financial, technology, operations and career skills topics. Industry experts, professional speakers and top-level insurance executives rub elbows, sharing insights and solutions to the industry’s most pressing issues. Over 200 vendor displays will demonstrate products and services.
Employer Healthcare and Benefits Congress
Sep 27-30, 2015; Orlando, Fla.
This looks to be a dynamic event for corporate benefits managers! You can tell from their sizzling landing page content that freelance writers will feel right at home:
Where Nothing’s Impossible. Now Make Magic Happen!
“Escape the ordinary conference experience and partake in the healthcare and benefits event of a lifetime. The sky’s the limit when joining the EHBC in adapting to the changing healthcare landscape. Let us guide you in exploring new innovative strategies and solutions in employee benefits and population health management.”
National Association of Independent Life Brokerage Agencies
November 19-21, 2015; Orlando, Fla.
NAILBA’s 34th Annual Meeting provides the wholesale brokerage industry with mega networking opportunities while learning about the latest financial products, services, industry technologies, sales products and business applications.
Laura W is a freelance writer living in the beautiful mountains of western North Carolina who has no foreseeable plans involving a fourth health insurance licensing exam.