Professional writers cover many topics in their day-to-day work. From technology to gardening and insurance to childcare, many industries need quality content. This is especially true in the home improvement industry. Plumbers, contractors, handyman firms, electricians and HVAC companies are all businesses that normally operate a website—and quite often take advantage of blogs and other forms of content marketing.
If you find yourself creating content for one of these industries you may find the topics a little dry in nature. However, if you are passionate about content marketing, it is possible to make this content sing. The tips below will help you do just that. Stop! It’s Hammertime!
- Consider the Audience – When you’re writing about services that a home improvement firm offers, think about who will read this content. In most cases, the audience is homeowners—regular people just like yourself. As such, you do not want to get too technical with your content.
- Present Information in Different Ways – Instead of a simple blog post, maybe you’d like to format the information in an interview, FAQ or pictorial post. By mixing up how your information is presented, you can add spice to otherwise dry content.
- Think About Tutorials – While most of the content you will present will encourage a reader to take advantage of the services of the firm you are writing about, you may be able to provide tutorial information for completing a related task. This can be a very useful addition to the website. View the tutorials at DIY Network and HGTV for a few examples and inspiration.
- Share the Firm’s Personality – Just because the content may not be that interesting doesn’t mean the company isn’t. Does the owner enjoy a good pun or is he an avid fan of zombie movies? Find out from your client if you can inject a bit of personality into the content. By doing this, you show customers that faces behind the company are “real people” too.
While writing about the latest techniques in foundation repair or the benefits of a mold inspection may not be as interesting as working on your science fiction novel, it is possible to create content that is very readable as well as beneficial from a content marketing standpoint. Do not get stuck in a rut. If one technique isn’t working well for you, try something new and if all else fails speak with your client. You, as the writer, and the business owner are a team and working towards the same goal—attracting customers to the page, and convincing them that “ABC Electric” or whatever business you represent is the best one for the job. So do what it takes to make that content sing!
Tracy S is a freelance writer and blogger who is writing her first book. When she’s not glued to the keyboard she has her eyes glued to a sci-fi book, her mind glued on her pool game or has glue on her hands while working on a home improvement project.