I Do, Do You: Creating Enduring Website Content for the Wedding Market
Weddings are big business, a constantly changing industry with lucrative possibilities. Website content providers have unlimited opportunities by concentrating their talents on this niche.
Because weddings are a popular lifecycle event, the cyclical nature provides a stream of sales, marketing and fashion content needs. As each generation reaches adulthood, partners are found and another wedding is planned.
Weddings are part of the fashion industry with unique trends year after year. Colors, styles and themes are ever-changing while traditions stay the same. The largest weddings are grand events with hand-lettered invitations, hundreds of guests, catered food, family pictures, centerpieces, and all of the details that a large party entails.
Each of these elements has a sub-industry dedicated to providing products and services to the bride and groom. These industries all market to prospective couples and their parents and therefore need written content. If you want to join the writers who create wedding content, you require a familiarity with fashion trends in general as well as fashion trends in the wedding industry.
Learn the various aspects that compose a wedding, and determine which you will become proficient in. Invitations alone can encompass an entire career. With the loosening of traditions and mores, there are any number of styles, colors and shapes of wedding invitations. Couples can send out wedding announcements, bridal shower invitations, bachelor party invites, couples’ shower invitations, and that doesn’t even begin to discuss the wedding invitation itself. Afterwards, there are thank you cards to write.
The wedding niche includes wedding clothing for the bride, groom and guests. Most weddings have flowers, rings for the couple, gifts for attendants, music, food, decorations and a honeymoon. All of these items are purchased, crafted or borrowed. Written content is used to market each type of component. With each image of a style of decor or a bridesmaid dress, sales and product information is adjacent.
With such a range of items to choose from, the best way to create wedding-related content is to specialize in a narrow, but deep part of the industry. Examples of specialties are expertise in do-it-yourself wedding centerpieces, or knowledge in wedding-dress styles for brides over 40 marrying for the second time or assembling all of the items needed for a fantasy-themed wedding reception.
Start with one area of know-how, and then expand your proficiency from there. Since the wedding industry is always changing, you will never run out of things to learn and to write about.
Paula A is a freelance writer who works with a cup of coffee at her side to keep herself fueled. When she is not writing, editing or drinking coffee, she is chauffeuring her family to activities, making jewelry, trying recipes or making a quick run for a hazelnut latte.