As a blog writer, I have an interesting but sometimes difficult job. I may wake up to emails from clients asking me for blog posts about garage doors, insurance or gluten-free cooking. While writing about many different topics is exciting, sometimes it can be hard to come up with yet ANOTHER topic idea about (for instance) the benefits of roof cleaning.
When I feel the pressure of writer’s block striking, one of my favorite ways to perk up a topic that has gotten a bit boring is by looking to pop culture for inspiration. How can the cover of People magazine inspire a blog about roof cleaning? Consider these ways that today’s most talked about topics can help you write that “benefits of roof cleaning” blog post.
Reaching a New Audience
One way that pop culture can guide to you in your blog writing is by encouraging you to write for a different audience. If I was writing a blog post about the benefits roof cleaning, I’m imagining my grandfather reading that post. However, if I spiced things up and wrote “50 Shades of Gray (Green and Brown), Why a Dirty Roof Needs Discipline,” all of a sudden I imagine a newly married 27-year-old female reading my post and thinking that she really needs to clean her roof!
Catapulting from Controversy
When stars do something stupid, everyone talks about it. Catapult that controversy into a great blog post for your tired brain. Perhaps something like: “Keep Your Roof Clean Enough for Miley to Lick.” What is the best thing about the controversy method? There is always something new happening.
Making a Boring Topic Fun
Perhaps the best benefit of finding blog inspiration from pop culture is the fun factor. Think about what shows or movies your friends are watching today, is there a way to harness the fun for your blog post? Everyone loves zombies, right? Consider the topic “Zombie Proof Your Home with a Clean Roof!” All of a sudden, you have a new selling point for roof cleaning!
While these topics may be a bit far-fetched, the idea behind them is solid. Keep in mind the potential audience of your blog and your client’s preferences. There are times where pop culture can be an excellent inspiration to you as a blog writer. The most important thing to remember is that sometimes you have to think outside the box, especially when the box starts squeezing your creativity! So, sit back and watch tonight’s episode of Entertainment Tonight—remember, you are researching!
Tracy S is a content writer and blogger who specializes in home improvement related topics. When she’s not working, Tracy loves playing pool, watching cheesy reality TV, spending time with her family and dreaming of the beach.
