Beyond Facebook, Twitter, LinkedIn and Google+: Other Social Marketing Platforms
In the quest to find freelance writers for social media marketing, it seems like all we really hear about are Facebook, Twitter, LinkedIn and Google+. But what about other sites with great opportunities for social media marketing? Let’s talk about some alternative sites that have a huge amount of untapped potential and how to use them to your best advantage:
As a visual artist, I adore Pinterest. I use it religiously for ideas for decorating and remodeling my home, education and craft ideas for my daughter and beautiful images that seem almost other-worldly in their beauty. I regularly track down companies with unique architectural pieces and home furnishings that I’ve fallen in love with on this site.
You’re probably thinking, “That’s great, but what if you’re trying to promote something non-visual?” There is an active interest in pinning information on Pinterest, including housekeeping recipes, exercise programs, quotations and other information sources that are typically not expressed in a visual arts format. The key is to turn your information into an infographic or other visually-appealing format.
Rather than just hosting home videos or news tidbits, YouTube is becoming the hot new place for companies to feature product and services, giving you a great leg up with multimedia presentations that help keep viewers engaged. It’s also a great place to show features and how-to videos to provide larger-scale customer service and help reduce those calls that amount to nothing more than, “Where’s the on switch?” You can also feature customer testimonials, which helps verify that the review by Paula in Manhattan isn’t actually being written by Ajay in Dubai.
Did you know that women are responsible for 85% of all consumer purchasing decisions? That makes virtual coffee houses like Cafe Mom a great place to drum up new business through a social media marketing campaign. The site’s 12.5 million users monthly may pale beside Facebook’s 1.23 billion, but it still leads to over 10.6 million consumers versus the huge number of under-20 on Facebook, providing better quality inquiries and sales results for your money.
Like Pinterest, Tumblr is a more visually-stimulated social media site, but it also has 120,000 new blogs and over 18 billion page views a month. That’s a lot of visual real estate! Approach it as you would Pinterest, but add a few more written details for this microblogging site.
It’s still a fairly new player in the social media game, but it’s also a fabulously successful one. In fact, a study by Simply Measured found that in 2013, Instagram was the fastest-growing social media channel.
Cathleen V is a multi-talented writer with experience in various fields. She focuses on content, article and blog writing for small business management, content optimization and marketing, arts businesses, crafts, agriculture, home improvement, food, nutrition and natural health. She is a top 1% content writer out of over 22,000.